Google Maps as search engine
Google Maps as search engine

Sure, you use the app all the time often without even realizing or thinking about it but digital marketeers also need to think of Google Maps as search engine. Digital marketeers shouldn’t neglect the opportunity Google Maps offers to guide customers directly to a place of business or a nonprofit organization which is dependent, one […]

Foursquare wants to be superhero!
Foursquare wants to be superhero!

Faster than a speeding download, more powerful than a folded map, able to find tall restaurants in a single bound – it’s a bird, it’s a plane, it’s….Foursquare! Wait…what? “We’ve always thought of Foursquare as giving you superpowers to explore your city, and our new logo reflects that vision,” boasts the Foursquare blog. “It’s coming […]

Is there a Swarm over Foursquare?
Is there a Swarm over Foursquare?

Okay, all you Foursquare fanatics – have you switched over yet to Swarm? Swarm is the new app by Foursquare, a splitting of functions designed to make the location-based app/network/bragging-that-we-are-cool earn a bit more cred if not longevity and, perhaps even in the long run, some revenue. Foursquare, if you happen not to know, is […]