Google Maps an even sharper tool
Google Maps an even sharper tool

An update to Google Maps and Google Earth, clearer satellite images and Map waypoints, should make Google Maps an even sharper tool for digital marketing. What? You’re not using Google Maps as part of your digital marketing toolbox? You should. But we’ll get back to that a few paragraphs on down. First, the news coming […]

Google Maps as search engine
Google Maps as search engine

Sure, you use the app all the time often without even realizing or thinking about it but digital marketeers also need to think of Google Maps as search engine. Digital marketeers shouldn’t neglect the opportunity Google Maps offers to guide customers directly to a place of business or a nonprofit organization which is dependent, one […]

Take Google Maps offline…offroad.
Take Google Maps offline…offroad.

You can now (or will as soon as you get the update) take Google Maps offline, which means, of course, you can also take it off road! Millions of us have become quite dependent on Google Maps for navigation or just information or search. It’s a very handy tool of the 21st Century. (Oh, and […]

Retrace your steps with Google Maps
Retrace your steps with Google Maps

Here’s something you may either like or something which may really freak you out: you can now retrace your steps with Google Maps. Yes, you read that correctly, Google is so efficient at tracking your personal information it has created a function in Google Maps which allows you (and only you, it swears, promise, pinky-swear) […]

A holiday weekend and maps to check out.
A holiday weekend and maps to check out.

It’s a holiday weekend (at least in the U.S.) and plenty of free time on your hands to check out maps. What? You don’t do that on long weekends with plenty of extra time on your hands. Well, okay. Whatever. Take some time off and check out these cool maps we found. One is very […]