Messenger as a tool for digital marketing
Messenger as a tool for digital marketing

Sure, you like Facebook’s Messenger app (or hate it) but you may not yet be thinking of using Messenger as a tool for digital marketing. It may be time to rethink that. (As in: over 100,000 Messenger bots now being used each month, according to Facebook.) Messenger may soon (maybe already has) rival Twitter as […]

Disabled Americans aren’t reaching the online world
Disabled Americans aren’t reaching the online world

Disabled Americans aren’t reaching the online world nearly as much as Americans who live without a disability. It’s another chasm in the digital divide, according to survey results published by the Pew Research Center. “Disabled Americans are about three times as likely as those without a disability to say they never go online (23% vs. […]

Messaging now on YouTube?
Messaging now on YouTube?

Google wants to try messaging now on YouTube? Oh hell, why not? Nearly all the major social platforms have messaging features. So many points of entry. So little time. But that hasn’t stopped Google from amplifying the already crowded text back-and-forth ecosystem by its test of a new messaging feature last week for Canadian YouTube […]

Messaging apps as marketing tools
Messaging apps as marketing tools

With Facebook’s Messenger app hitting the 1-billion-user-per-month mark in late July marketeers will increasingly turn to messaging apps as marketing tools. And if you haven’t already you may be a bit behind the curve. With Facebook’s announcement that 1 billion people now use Messenger every month it joins a pretty exclusive club of billion-users-per-month apps […]

Messaging apps or everyday digital tools?
Messaging apps or everyday digital tools?

We know sending messages with apps has become a worldwide top use on mobile devices but what’s next? Messaging apps or everyday digital tools? And, yea, guess which social network is pushing the evolution more? You bet: Facebook. With its Messenger at around 800 million users and its WhatsApp just topping 800 million users, the […]

Snapchat is not storing photos, says Snapchat
Snapchat is not storing photos, says Snapchat

Snapchat is not storing photos, says Snapchat. At least, that was the sum total of a blog post published Nov. 1 in response to the Internet freak out over an October 28 revision to its Terms of Service statement and privacy policy. Well, okay, maybe the entire Internet didn’t freak out but the Snapchat portion […]

Keep your Snapchat alive – with money!
Keep your Snapchat alive – with money!

With the latest update to everyone’s favorite disappearing online messaging app you can now keep your Snapchat alive – with money! That’s right, with the update which began rolling out Sept. 15, Snapchat will allow users to “replay” ┬áSnaps for a buck. Well, actually 99 cents to replay three Snaps. For almost two years, now, […]

Facebook’s Messenger suddenly is No. 2 app
Facebook’s Messenger suddenly is No. 2 app

According to a new report, Facebook’s Messenger suddenly is No. 2 app in the U.S. eclipsing YouTube for the first time. The report, published by data analytics firm comScore, uses data collected in July and suggests Messenger is now used at least once a month by 59.5 percent of all smartphone owners in the U.S.. […]

LinkedIn is getting into the messaging game
LinkedIn is getting into the messaging game

Oh great! Just what we needed: LinkedIn is getting into the messaging game. Because a) we need another messaging app and b) messaging is cool and LinkedIn is nothing if not cool. What this means for LinkedIn users is we can look forward to new messages about faux seminars and sales pitches. Do we sound […]

M as your Facebook personal assistant
M as your Facebook personal assistant

It appears you will soon be able to pull up M as your Facebook personal assistant. That’s right: Facebook is getting into the digital personal assistant game – through the FB Messenger app/function – to join the growing field which already includes Google Now, Apple’s Siri, Microsoft’s Cortana and a whole bunch of others coming […]