Messenger as a tool for digital marketing
Messenger as a tool for digital marketing

Sure, you like Facebook’s Messenger app (or hate it) but you may not yet be thinking of using Messenger as a tool for digital marketing. It may be time to rethink that. (As in: over 100,000 Messenger bots now being used each month, according to Facebook.) Messenger may soon (maybe already has) rival Twitter as […]

Facebook M is gonna sit on your digital shoulder
Facebook M is gonna sit on your digital shoulder

Facebook M is gonna sit on your digital shoulder, whispering advice and suggestions as you stare into your screens chatting with friends on Messenger. Facebook announced April 6 it is rolling out to chat app Messenger users a relatively tame version of its artificial intelligence (AI) experiment, M, to make the app more “useful, seamless […]

Search Twitter now and gain relevance
Search Twitter now and gain relevance

Be hip, search Twitter now and gain relevance. After months of testing, Twitter is rolling out an update to its search function which will alter results from chronological order to what its algorithm suggests are the most relevant tweets about the subject searched. Got that? Sure, users have long been able to see search results […]

Facebook Messenger and the bot economy
Facebook Messenger and the bot economy

Facebook Messenger and the bot economy may soon splash into the mainstream current of online commerce, possibly even re-channeling the way we do business altogether. The social media network behemoth, which at this point is far more than a mere social media network, introduced last April its Messenger Platform, a bot-building addition to Facebook Messenger […]

Messaging apps as marketing tools
Messaging apps as marketing tools

With Facebook’s Messenger app hitting the 1-billion-user-per-month mark in late July marketeers will increasingly turn to messaging apps as marketing tools. And if you haven’t already you may be a bit behind the curve. With Facebook’s announcement that 1 billion people now use Messenger every month it joins a pretty exclusive club of billion-users-per-month apps […]

A billion people use Facebook each day
A billion people use Facebook each day

It’s come to this: ¬†over a billion people use Facebook each day. The entire population of Facebookistan is now 1.55 billion (each month) but on any given day 1 billion are on the site and using it for an increasing number of daily tasks and functions – oh yea, and checking on, communicating with friends. […]

Facebook’s Messenger suddenly is No. 2 app
Facebook’s Messenger suddenly is No. 2 app

According to a new report, Facebook’s Messenger suddenly is No. 2 app in the U.S. eclipsing YouTube for the first time. The report, published by data analytics firm comScore, uses data collected in July and suggests Messenger is now used at least once a month by 59.5 percent of all smartphone owners in the U.S.. […]

M as your Facebook personal assistant
M as your Facebook personal assistant

It appears you will soon be able to pull up M as your Facebook personal assistant. That’s right: Facebook is getting into the digital personal assistant game – through the FB Messenger app/function – to join the growing field which already includes Google Now, Apple’s Siri, Microsoft’s Cortana and a whole bunch of others coming […]

Talk directly to businesses now through Facebook
Talk directly to businesses now through Facebook

Facebook users who like to follow companies and organizations can talk directly to businesses now through Facebook. The social network giant this week began rolling out a new feature for Facebook pages – those operated by businesses and organizations – through which customers or supporters can send messages and businesses (or organizations) can respond (or, […]

Smartphones are – still – phones: Google, Facebook
Smartphones are – still – phones: Google, Facebook

Smartphones are, still, telephones apparently (who knew?) and Google and Facebook want that business, too. Google got into the cell phone business in a big way last week by announcing its new Google Fi system. Well, it’s not so much a cell phone business as it is a Wi-Fi phone business but it’s the phone […]