Young shoppers are moved by social media
Young shoppers are moved by social media

Young shoppers are moved by social media, according to a recent study, with the youngest shoppers influenced most by the social channels. “More than 80% of Centennials and 74% of Millennials say social media influences their shopping, compared to only 58% of Generation X and 41% of Baby Boomers,” according to Yes Lifecycle Marketing, which surveyed 1,000 […]

The Tao of Millennials & other digital natives
The Tao of Millennials & other digital natives

The key, we tend to think, for marketing success is tapping into the root of the cool generation, in the digital world maybe finding the Tao of Millennials & other digital natives. It’s a tried, tested and true formula – or so it would seem from the vast history of marketing stretching all the way […]

Millennials like their second screens.
Millennials like their second screens.

If you’re of the Millennial generation and like to watch television, there is a two to one chance you’re also hammering away on second screens at the same time. The research pretty much indicates one screen is just not enough for this generation of youngsters born around the turn of the century and now headed […]

A Millennial’s view of social media
A Millennial’s view of social media

Want to really know what a Millennial American thinks of social media? It certainly seems everyone – marketeers, pundits, businesses – all want to keep cool and keep in touch with the millennial generation because, it is presumed, they seem to know inherently what’s cool and what’s hip and what’s the latest trend. Perhaps this […]