900 billion hours on mobile apps
900 billion hours on mobile apps

As inhabitants of Earth’s digital world we spent 900 billion hours on mobile apps in 2016. That is to say, all of us connected to the internet – around 3.2 billion people – used our mobile apps for 900 billion hours last year – or on average we spent 281.25 hours out of last year […]

Google Maps as a commute assistant
Google Maps as a commute assistant

Long a valuable and useful navigation and search assistant, with an update rolling out just last week we now see Google Maps as a commute assistant. Well, for Android users, anyway. Google says the update will roll out to iOS and other systems’ users soon. Android users will have, no doubt, noticed the relatively small […]

The app of my eye is changing before it
The app of my eye is changing before it

The app of my eye is changing before it – instant apps, that is; but certainly not like instant grits or oatmeal. Announced last spring at Google I/O, the internet overlord has begun a limited test of its new Android Instant Apps technology and if all goes according to plan the whole app ecosystem will […]

Search offline now and get results
Search offline now and get results

You can search offline now and get results (with Android) when your phone reconnects to the WWW and that is a big deal for digital marketing. Google started rolling out the new feature last week. “Whether you’re a commuter reading the news with a spotty network, a farmer looking up crop prices with no service […]

Google is now penalizing some sites with pop-ups
Google is now penalizing some sites with pop-ups

As promised back in the summer, Google is now penalizing some sites with pop-ups, those annoying ads or requests for newsletter sign-ups. Well, penalizing in search result pages – on mobile search requests – websites which automatically launch a pop-up upon landing. In other words, your website won’t get ranked very well (on the front […]

Shopping & watching & creating & listening
Shopping & watching & creating & listening

Shopping & watching & creating & listening – that’s what we do in the digital spaces. Digital marketing is at the core of all that activity. No matter how one wants to slice it, when online consumers (us – most people online all over the world) are active participants in the digital spaces. Nearly all […]

To be found online you must be mobile
To be found online you must be mobile

To be found online you must be mobile. That is the truth of today’s search results as Google continues rolling out its mobile-first indexing in search query results. And, oh by the way, if new customers or supporters are going to find you they are going to find you in search queries. What all this […]

Record digital advertising buys & record ad fraud
Record digital advertising buys & record ad fraud

Record digital advertising buys & record ad fraud seem to characterize the paid side of digital marketing in 2016. The Interactive Advertising Bureau (IAB) reports $17.6 billion spent on digital ads in the third quarter of 2016, a record and 20 percent increase over 3Q 2015 while at the same time security firm White Ops, […]

Is your mobile effort working for you?
Is your mobile effort working for you?

Is your mobile effort working for you? Is your effort to reach customers and supporters effective with the mobile tools you use? Have you even realized, yet, you need to be gearing your digital marketing efforts toward mobile devices? So, what’s a marketeer to do? Quick answer: mobile. Longer answer: mobile. And the final answer […]

You’ve been warned: go mobile or go home!
You’ve been warned: go mobile or go home!

You’ve been warned: go mobile or go home! If, for some reason, you haven’t picked up on the quantum leap taking place – right now and in the future – in the digital spaces you really need to pay attention and change your online marketing approach to a mobile approach. That is, every digital marketing […]