Record digital advertising buys & record ad fraud
Record digital advertising buys & record ad fraud

Record digital advertising buys & record ad fraud seem to characterize the paid side of digital marketing in 2016. The Interactive Advertising Bureau (IAB) reports $17.6 billion spent on digital ads in the third quarter of 2016, a record and 20 percent increase over 3Q 2015 while at the same time security firm White Ops, […]

Is your mobile effort working for you?
Is your mobile effort working for you?

Is your mobile effort working for you? Is your effort to reach customers and supporters effective with the mobile tools you use? Have you even realized, yet, you need to be gearing your digital marketing efforts toward mobile devices? So, what’s a marketeer to do? Quick answer: mobile. Longer answer: mobile. And the final answer […]

You’ve been warned: go mobile or go home!
You’ve been warned: go mobile or go home!

You’ve been warned: go mobile or go home! If, for some reason, you haven’t picked up on the quantum leap taking place – right now and in the future – in the digital spaces you really need to pay attention and change your online marketing approach to a mobile approach. That is, every digital marketing […]

Mobile use tops desktop use around the world
Mobile use tops desktop use around the world

Mobile use tops desktop use around the world for the first time, show analytics recorded in October by independent web analytics company, StatCounter. “Its research arm, StatCounter Global Stats finds that mobile and tablet devices accounted for 51.3% of internet usage worldwide in October compared to 48.7% by desktop,” explained the company’s Nov. 1 press […]

Facebook beefed up call-to-action & Live
Facebook beefed up call-to-action & Live

Facebook beefed up call-to-action & Live features on Pages so businesses & organizations can get Facebooked a bit more easily. Specifically, the social network behemoth has made call-to-action buttons more useful and more prominent on the mobile version of pages. Businesses and organizations can now schedule Facebook Live videos to give fans, customers and supporters […]

Mobile speed gets AMPed, says Google
Mobile speed gets AMPed, says Google

Mobile speed gets AMPed, says Google, in a report published Oct. 7 about the first year of its Accelerated Mobile Pages – AMP – Project. The basic idea behind AMP, an open-source project,┬áis to build web pages which load quickly on mobile devices, where most of us are searching out content these days. Speed – […]

Finding you on the go in the now – mobile
Finding you on the go in the now – mobile

Finding you on the go in the now – mobile. That’s digital marketing in 2016. We’re all on our smartphones. We’re all using our smartphones to answer questions, find information immediately, find out where to go, who has what I need. The smartphone is our pocket assistant, our go-to, go-now tool for navigating our world. […]

Google boosts mobile search & maps & Allo &…
Google boosts mobile search & maps & Allo &…

In a flurry of digital space updates and upgrades, Google boosts mobile search & maps & Allo &… a travel app & concept movies in Google Photos…maybe even soon a new tool to fight online harassment. It’s been a busy week or so at the Googleplex. Don’t these folks ever take a break? (The answer […]

We are mobile, we are social
We are mobile, we are social

We are mobile, we are social in our online life. So much mobile and social: 77 percent of us worldwide are networking on our mobile devices and spending a third of our time on our social media. At least those are the figures revealed in GlobalWebIndex’s Social Summary for the third quarter of 2016. “PCs/laptops […]

A 3-second website delay can cost big bucks
A 3-second website delay can cost big bucks

A 3-second website delay can cost big bucks. If your website loads slowly, on desktop or mobile, that delay hurts your business, hurts your bottom line. Research from The Aberdeen Group, published in August, shows 40 percent of all major website owners report visitors leaving after just three seconds if a website hasn’t loaded. The […]