Facebook sees Christmas – ad sales – in July
Facebook sees Christmas – ad sales – in July

Facebook sees Christmas – ad sales – in July; and that, according to the social media & advertising giant, means mobile (and, still, last minute). Facebook published a study July 19 in which it says the economics and spending of Christmas 2016 will be more mobile than ever. No kidding. Really? According to its own […]

Engaging on mobile – apps or websites?
Engaging on mobile – apps or websites?

Engaging on mobile – which now includes just about every Internet user – is the overwhelming objective (or should be) for businesses & organizations. But which is the best way? A mobile app, separate from but connected to a website? Or a website built to be responsive to mobile devices? Or both? It’s often a […]

Google wants to AMP up your mobile web
Google wants to AMP up your mobile web

Like other tech giants – Facebook, Apple – Google wants to AMP up your mobile web. That’s why Google announced October 7 it, too, wants to bring quickly-loading news pieces to your mobile devices with its AMP – Accelerated Mobile Project. “With the recent shift to mobile, media consumption is changing,” Google explains on its […]

Snapchat selfie (ad) worth $750,000?
Snapchat selfie (ad) worth $750,000?

Is a Snapchat selfie (ad) worth $750,000 to advertisers? Snapchat believes it just might be – at least for holidays. Maybe only $450,000 the rest of the year. Any way one slices it, that’s a lot of money for a selfie which disappears within seconds. The Financial Times reports everyone’s favorite disappearing photo and video […]

The shopping is mobile
The shopping is mobile

Like most other aspects of our digital life, these days, the shopping is mobile. That is to say, an ever-increasing number of digital denizens are making shopping rounds on mobile devices. The firm Criteo, which is in the business of helping retailers make online sales, claims nearly half of all online shoppers in the U.S. […]

Mobile ads need weird, Google shows
Mobile ads need weird, Google shows

Mobile advertising – ads running on our mobile devices – is the prime ad industry real estate now and in coming years and mobile ads need weird, Google shows in an experiment. Advertising dollars spent on mobile platforms – delivered to mobile devices – will surpass ad dollars spent on television within less than two […]

Google Ads zone in with local, mobile
Google Ads zone in with local, mobile

With a new initiative announced May 21, Google ads zone in with local, mobile features for consumers who search for businesses “near me.” The new Google offering may not be precisely SoLoMo (social-local-mobile) but it certainly is AdLoMo (advertising-local-mobile). And if you aren’t incorporating some paid (that’s right, social mavens, paid advertising in your overall […]

The Internet is mobile
The Internet is mobile

To say the Internet is mobile may, at this point, seem obvious if not redundant. But it remains a point to be made over and over until we all begin to realize we’ve really long ago left the friendly confines of a desktop computer tethered to land connections and, rather, started roaming expansively across the […]

Facebook advertising cranks higher gear – again.
Facebook advertising cranks higher gear – again.

Facebook advertising is, when all is said and done these days, the giant company’s major focus. There is nothing wrong with that. Everyone has to make a living, of course. But Facebook long ago ceased being a true social network and became an advertising platform – and can be a very good one if advertisers […]

Teens – They’re all, like, about the smartphone
Teens – They’re all, like, about the smartphone

Eighty percent of the world’s teens own a smartphone, which is, like, whoa dood. And, sure, the Global Web Index tells us teens (ages 16-19) still spend just over four hours each day on PCs or laptops but this smartphone thing, man, might be here to stay. “Some 78% of this trend-setting audience say that […]