(Lack of) speed kills…mobile
(Lack of) speed kills…mobile

(Lack of) speed kills…mobile. That’s right. A slowly responding mobile site or app will send visitors rocketing off to a faster destination. Speed kills on the highway but ¬†on the information superhighway – particularly the all-important mobile lanes – it is sluggishness that will kill your digital marketing effort. “The average time it takes to […]

Mobile use tops desktop use around the world
Mobile use tops desktop use around the world

Mobile use tops desktop use around the world for the first time, show analytics recorded in October by independent web analytics company, StatCounter. “Its research arm, StatCounter Global Stats finds that mobile and tablet devices accounted for 51.3% of internet usage worldwide in October compared to 48.7% by desktop,” explained the company’s Nov. 1 press […]

Mobile marketing you must
Mobile marketing you must

Mobile marketing you must. If you’re not gearing your digital marketing to mobile – to mobile devices – you are simply not getting ahead in 2016. Nor will you advance in the coming years. We are a mobile world now and we will remain that way. Google knows more than any other company on the […]

On the go in major U.S. cities
On the go in major U.S. cities

On the go in major U.S. cities where is your mobile functionality the best, the fastest? According to a report just published by RootMetrics, the best cities for mobile performances are Lansing, MI, Indianapolis, IN, and Atlanta, GA, in that order. The communities in which mobile users find the most frustration are Hudson Valley, NY, […]

Could the U.S. lead in 5G?
Could the U.S. lead in 5G?

Could the U.S. lead in 5G? That’s a question the U.S. government’s top communications regulators want answered – and they want it answered quickly. 5G is short-hand for the next generation – the 5th generation – of wireless internet infrastructure. A 5G wireless internet infrastructure would deliver data to and from mobile devices (and, really, […]

The Tao of Millennials & other digital natives
The Tao of Millennials & other digital natives

The key, we tend to think, for marketing success is tapping into the root of the cool generation, in the digital world maybe finding the Tao of Millennials & other digital natives. It’s a tried, tested and true formula – or so it would seem from the vast history of marketing stretching all the way […]

Today it’s mobile, it’s search
Today it’s mobile, it’s search

Today it’s mobile, it’s search – it’s mobile search, which means it’s voice search; which means means digital marketeers need to evolve. Gone of the days of the ol’ simple website – build it and they will come. Gone are the days when a passive web presence made a business or organization sexy and attractive. […]

Facebook, Google own the Internet
Facebook, Google own the Internet

Facebook, Google own the Internet – the rest of us just use it. Even though we’re still relatively young in this digital age, it’s quite obvious to even the most casual observer the Internet is largely the domain of two giant companies. A report issued this week by comScore, itself a sizable analytics and marketing […]

Nearly all Internet users have smartphones
Nearly all Internet users have smartphones

Nearly all Internet users have smartphones, according to research published this week by the Global Web Index. “Our latest wave of research marks the first time that smartphones have come close to overtaking PCs/laptops, with 87 (percent) of online adults now having one,” reports GWI. “Considering the relatively short period of time for which smartphones […]