On the go in major U.S. cities
On the go in major U.S. cities

On the go in major U.S. cities where is your mobile functionality the best, the fastest? According to a report just published by RootMetrics, the best cities for mobile performances are Lansing, MI, Indianapolis, IN, and Atlanta, GA, in that order. The communities in which mobile users find the most frustration are Hudson Valley, NY, […]

Speed is key to mobile effectiveness
Speed is key to mobile effectiveness

Speed is key to mobile effectiveness and Google has the research to prove it. “Immediate gratification: It’s not just for toddlers anymore,” says Google. “Mobile has trained all of us to expect to get what we want, in the moment we want it.” What that means is that any marketeer’s success with a mobile outreach […]

The digital, online world is a mobile world
The digital, online world is a mobile world

The digital, online world is a mobile world. And it’s only going to become more mobile in the next few years. More and more, desktop & laptop computers are being replaced by mobile devices: smartphones & tablets. What this means for digital marketeers is a shift in design, intention, execution and opportunities. The Global Web […]

Engaging on mobile – apps or websites?
Engaging on mobile – apps or websites?

Engaging on mobile – which now includes just about every Internet user – is the overwhelming objective (or should be) for businesses & organizations. But which is the best way? A mobile app, separate from but connected to a website? Or a website built to be responsive to mobile devices? Or both? It’s often a […]

The shopping is mobile
The shopping is mobile

Like most other aspects of our digital life, these days, the shopping is mobile. That is to say, an ever-increasing number of digital denizens are making shopping rounds on mobile devices. The firm Criteo, which is in the business of helping retailers make online sales, claims nearly half of all online shoppers in the U.S. […]

Think your U.S. Internet is slow?
Think your U.S. Internet is slow?

Think your U.S. Internet is slow? You’re right. It’s very slow compared to most other nations on the globe with extensive wireless Internet infrastructure. The mobile Internet download speed in the U.S. ranks 127 out of the 140 nations surveyed over the summer by Open Signal, a company which maps wireless Internet networks and crowdsources […]