Mobile marketing has to be quick!
Mobile marketing has to be quick!

Mobile marketing has to be quick! Driving digital consumers to your online storefront has to be fast and efficient; mobile sites have to load quickly; navigation, especially to that all-important “buy” button has to be quick. If not, you’re losing out. Google research suggests most digital consumers – that means smartphone consumers – will leave […]

(Lack of) speed kills…mobile
(Lack of) speed kills…mobile

(Lack of) speed kills…mobile. That’s right. A slowly responding mobile site or app will send visitors rocketing off to a faster destination. Speed kills on the highway but ¬†on the information superhighway – particularly the all-important mobile lanes – it is sluggishness that will kill your digital marketing effort. “The average time it takes to […]

Record digital advertising buys & record ad fraud
Record digital advertising buys & record ad fraud

Record digital advertising buys & record ad fraud seem to characterize the paid side of digital marketing in 2016. The Interactive Advertising Bureau (IAB) reports $17.6 billion spent on digital ads in the third quarter of 2016, a record and 20 percent increase over 3Q 2015 while at the same time security firm White Ops, […]

Is your mobile effort working for you?
Is your mobile effort working for you?

Is your mobile effort working for you? Is your effort to reach customers and supporters effective with the mobile tools you use? Have you even realized, yet, you need to be gearing your digital marketing efforts toward mobile devices? So, what’s a marketeer to do? Quick answer: mobile. Longer answer: mobile. And the final answer […]

You’ve been warned: go mobile or go home!
You’ve been warned: go mobile or go home!

You’ve been warned: go mobile or go home! If, for some reason, you haven’t picked up on the quantum leap taking place – right now and in the future – in the digital spaces you really need to pay attention and change your online marketing approach to a mobile approach. That is, every digital marketing […]

Mobile use tops desktop use around the world
Mobile use tops desktop use around the world

Mobile use tops desktop use around the world for the first time, show analytics recorded in October by independent web analytics company, StatCounter. “Its research arm, StatCounter Global Stats finds that mobile and tablet devices accounted for 51.3% of internet usage worldwide in October compared to 48.7% by desktop,” explained the company’s Nov. 1 press […]

Mobile marketing you must
Mobile marketing you must

Mobile marketing you must. If you’re not gearing your digital marketing to mobile – to mobile devices – you are simply not getting ahead in 2016. Nor will you advance in the coming years. We are a mobile world now and we will remain that way. Google knows more than any other company on the […]

Annoying pop-ups will hurt mobile sites
Annoying pop-ups will hurt mobile sites

Annoying pop-ups will hurt mobile sites in search results come January, Google announced August 23. If you or your webmaster are among those who insist on programming pop-ups into your mobile site which block the real content or pop-ups which users have to dismiss (X-out) before getting to your real content or which trick users […]

On the go in major U.S. cities
On the go in major U.S. cities

On the go in major U.S. cities where is your mobile functionality the best, the fastest? According to a report just published by RootMetrics, the best cities for mobile performances are Lansing, MI, Indianapolis, IN, and Atlanta, GA, in that order. The communities in which mobile users find the most frustration are Hudson Valley, NY, […]

Could the U.S. lead in 5G?
Could the U.S. lead in 5G?

Could the U.S. lead in 5G? That’s a question the U.S. government’s top communications regulators want answered – and they want it answered quickly. 5G is short-hand for the next generation – the 5th generation – of wireless internet infrastructure. A 5G wireless internet infrastructure would deliver data to and from mobile devices (and, really, […]