You’ve been warned: go mobile or go home!
You’ve been warned: go mobile or go home!

You’ve been warned: go mobile or go home! If, for some reason, you haven’t picked up on the quantum leap taking place – right now and in the future – in the digital spaces you really need to pay attention and change your online marketing approach to a mobile approach. That is, every digital marketing […]

Google boosts mobile search & maps & Allo &…
Google boosts mobile search & maps & Allo &…

In a flurry of digital space updates and upgrades, Google boosts mobile search & maps & Allo &… a travel app & concept movies in Google Photos…maybe even soon a new tool to fight online harassment. It’s been a busy week or so at the Googleplex. Don’t these folks ever take a break? (The answer […]

Annoying pop-ups will hurt mobile sites
Annoying pop-ups will hurt mobile sites

Annoying pop-ups will hurt mobile sites in search results come January, Google announced August 23. If you or your webmaster are among those who insist on programming pop-ups into your mobile site which block the real content or pop-ups which users have to dismiss (X-out) before getting to your real content or which trick users […]

All search is local and mobile
All search is local and mobile

To paraphrase Tip O’Neill, all search is local and mobile. Well nearly all of it, according to search and advertising giant Google. That’s why Google is moving to cash in with seriously updated Adwords and, even more importantly, new advertising on Google Maps. This is potentially a very big deal for businesses and, even, organizations […]

Today it’s mobile, it’s search
Today it’s mobile, it’s search

Today it’s mobile, it’s search – it’s mobile search, which means it’s voice search; which means means digital marketeers need to evolve. Gone of the days of the ol’ simple website – build it and they will come. Gone are the days when a passive web presence made a business or organization sexy and attractive. […]

Around the world on your phone – Google
Around the world on your phone – Google

And just in time for spring break Google is trying to make it easier to go around the world on your phone. Well, plan your around the world tour, anyway, with its new Destinations feature. Seriously. just search on your smartphone for a spot on the globe – voice or typing – ¬†and add the […]

Unpacking Google Search
Unpacking Google Search

Google graced us this week by drawing back the curtains a little into its almost mystical formulae for website visibility which helps us when unpacking Google Search. And yea, sure, it’s a nerdfest but it’s important to us nerds who want to achieve the most visibility for our clients’ online efforts and help them build […]

Google Mobile Search update: Google guide
Google Mobile Search update: Google guide

As surely you know by now, Google mobile search update will hit April 21 and your website could get left in the search dust if it isn’t what’s called, “mobile-friendly.” We’ve posted about this a few times before and Google has published its own guide to help you get ready. We’d be happy to help […]

Moms use mobile
Moms use mobile

Want to reach the mommy demographic? Moms use mobile. At least that’s according to a study just published by the Baby Center. The 2014 U.S. Mobile Mom Report¬†(PDF) tells us over 80 percent of moms with an average age (in the study) of 32, half of whom have kids between 2 and 5, keep a […]

Mobile devices now dominate digital media in the U.S.
Mobile devices now dominate digital media in the U.S.

Sixty percent of all digital media in the U.S. is now consumed on mobile devices – read that: six – zero, 60 percent. comScore has just published its U.S. Mobile App Report 2014 which proclaims, “the days of desktop (device) dominance are over,” and the present (and future) belongs to smartphones and tablets. “The fuel […]