Annoying pop-ups will hurt mobile sites
Annoying pop-ups will hurt mobile sites

Annoying pop-ups will hurt mobile sites in search results come January, Google announced August 23. If you or your webmaster are among those who insist on programming pop-ups into your mobile site which block the real content or pop-ups which users have to dismiss (X-out) before getting to your real content or which trick users […]

Digital strategy – Mobile? Apps? Mobile Web?
Digital strategy – Mobile? Apps? Mobile Web?

Digital strategy – Mobile? Apps? Mobile web? What’s a digital marketeer to do? So many answers. Too few questions. The short answers: Mobile? Yes, absolutely, without question. Apps or mobile web design? Is a marketeer better off building and promoting an app? Or better off building and promoting a web site which responds flawlessly to […]

Nutritional nature of digital marketing
Nutritional nature of digital marketing

We’ve grown more focused as a society on healthy living and the online world reflects this, too, in the rising nutritional nature of digital marketing. Exercise, athletics, wellness are very much central to today’s lifestyles and it stands to reason an increased interest and emphasis on healthy, natural and whole food is a major part […]

Today it’s mobile, it’s search
Today it’s mobile, it’s search

Today it’s mobile, it’s search – it’s mobile search, which means it’s voice search; which means means digital marketeers need to evolve. Gone of the days of the ol’ simple website – build it and they will come. Gone are the days when a passive web presence made a business or organization sexy and attractive. […]

Speed is key to mobile effectiveness
Speed is key to mobile effectiveness

Speed is key to mobile effectiveness and Google has the research to prove it. “Immediate gratification: It’s not just for toddlers anymore,” says Google. “Mobile has trained all of us to expect to get what we want, in the moment we want it.” What that means is that any marketeer’s success with a mobile outreach […]

The digital, online world is a mobile world
The digital, online world is a mobile world

The digital, online world is a mobile world. And it’s only going to become more mobile in the next few years. More and more, desktop & laptop computers are being replaced by mobile devices: smartphones & tablets. What this means for digital marketeers is a shift in design, intention, execution and opportunities. The Global Web […]

What will content marketing be in 2016?
What will content marketing be in 2016?

Yea, sure. We’d all like to have the definitive answer to that, would we not? Well, predictors of the future tend to carry a relatively high rate of inaccuracies but common sense also suggests some overall trends to expect. The good folks at Adobe actually used data collected from real consumers to extrapolate suggested trends […]

Facebook & Google top our mobile use in America
Facebook & Google top our mobile use in America

With 80 percent of us with mobile phones now using smartphones, Facebook & Google top our mobile use in America. That is to say, the top eight of the top 10 smartphone apps used by Americans in 2015 were Google or Facebook apps. This according to Nielsen, which measured mobile use through the installation of […]

LinkedIn released its updated primary app
LinkedIn released its updated primary app

LinkedIn released its updated primary app on Dec. 1, making it more – you guessed it – Facebook-like with an emphasis on a news feed and messaging. “We’ve not only rebuilt the new Flagship app from scratch but we have taken everything you love and more to develop a mobile experience that is more intuitive, […]

Engaging on mobile – apps or websites?
Engaging on mobile – apps or websites?

Engaging on mobile – which now includes just about every Internet user – is the overwhelming objective (or should be) for businesses & organizations. But which is the best way? A mobile app, separate from but connected to a website? Or a website built to be responsive to mobile devices? Or both? It’s often a […]