(Lack of) speed kills…mobile
(Lack of) speed kills…mobile

(Lack of) speed kills…mobile. That’s right. A slowly responding mobile site or app will send visitors rocketing off to a faster destination. Speed kills on the highway but  on the information superhighway – particularly the all-important mobile lanes – it is sluggishness that will kill your digital marketing effort. “The average time it takes to […]

Annoying pop-ups will hurt mobile sites
Annoying pop-ups will hurt mobile sites

Annoying pop-ups will hurt mobile sites in search results come January, Google announced August 23. If you or your webmaster are among those who insist on programming pop-ups into your mobile site which block the real content or pop-ups which users have to dismiss (X-out) before getting to your real content or which trick users […]

Digital strategy – Mobile? Apps? Mobile Web?
Digital strategy – Mobile? Apps? Mobile Web?

Digital strategy – Mobile? Apps? Mobile web? What’s a digital marketeer to do? So many answers. Too few questions. The short answers: Mobile? Yes, absolutely, without question. Apps or mobile web design? Is a marketeer better off building and promoting an app? Or better off building and promoting a web site which responds flawlessly to […]

The Tao of Millennials & other digital natives
The Tao of Millennials & other digital natives

The key, we tend to think, for marketing success is tapping into the root of the cool generation, in the digital world maybe finding the Tao of Millennials & other digital natives. It’s a tried, tested and true formula – or so it would seem from the vast history of marketing stretching all the way […]

Nutritional nature of digital marketing
Nutritional nature of digital marketing

We’ve grown more focused as a society on healthy living and the online world reflects this, too, in the rising nutritional nature of digital marketing. Exercise, athletics, wellness are very much central to today’s lifestyles and it stands to reason an increased interest and emphasis on healthy, natural and whole food is a major part […]

Around the world on your phone – Google
Around the world on your phone – Google

And just in time for spring break Google is trying to make it easier to go around the world on your phone. Well, plan your around the world tour, anyway, with its new Destinations feature. Seriously. just search on your smartphone for a spot on the globe – voice or typing –  and add the […]

Nearly all Internet users have smartphones
Nearly all Internet users have smartphones

Nearly all Internet users have smartphones, according to research published this week by the Global Web Index. “Our latest wave of research marks the first time that smartphones have come close to overtaking PCs/laptops, with 87 (percent) of online adults now having one,” reports GWI. “Considering the relatively short period of time for which smartphones […]

Desktop search is flat. Is mobile up?
Desktop search is flat. Is mobile up?

Desktop search is flat. Is mobile up? The answer is, of course: yes! But we knew that. The Internet is mobile these days and will only increase in the years to come. But in a stark reminder, ComScore released its December search volumes earlier in the weeks and the data collected by that firm show […]

Apps: Android wins users – iOS wins money
Apps: Android wins users – iOS  wins money

When it comes to dominance in mobile apps: Android wins users – iOS wins money. At least that’s what is reported – and continues past trends – in the annual report for 2015 issued this week by App Annie, a leading mobile applications analytics and market research firm. The vast majority of Internet users in […]