Google’s AMP now load twice as quickly
Google’s AMP now load twice as quickly

Among the many platform additions and advanced announced last week at Google’s annual I/O Conference, one stands out for digital marketeers: AMP now load twice as quickly. AMP is Google’s Accelerated Mobile Pages Project and it’s important for digital marketeers because consumers are notoriously impatient with slow-loading mobile pages and will move on to some […]

More news more often now on mobile
More news more often now on mobile

More Americans are getting more news more often now on mobile than ever before and a stark difference has developed about the watchdog role of journalists. The Pew Research Center published May 10 the results of its latest online survey of internet-connected Americans who participate regularly in the center’s American Trends Panel. “Nearly half of […]

The news is mobile for most of us
The news is mobile for most of us

The news is mobile for most of us. To be precise, nearly 60 percent of us now get our news from our smartphones. The figures come from GlobalWebIndex and also suggest it’s internet users in the first half-century of their lives who tend to get the most news from their smartphones and more males than […]

Facebook rules the app world
Facebook rules the app world

Facebook rules the app world. The top four most frequently downloaded apps in the first quarter of 2017 belong to the behemoth social network. Ah, hell, why are we still calling it just a social network? We all know by now Facebook wants to be your only portal to the digital world. And unless you’ve […]

(Lack of) speed kills…mobile
(Lack of) speed kills…mobile

(Lack of) speed kills…mobile. That’s right. A slowly responding mobile site or app will send visitors rocketing off to a faster destination. Speed kills on the highway but ¬†on the information superhighway – particularly the all-important mobile lanes – it is sluggishness that will kill your digital marketing effort. “The average time it takes to […]

Annoying pop-ups will hurt mobile sites
Annoying pop-ups will hurt mobile sites

Annoying pop-ups will hurt mobile sites in search results come January, Google announced August 23. If you or your webmaster are among those who insist on programming pop-ups into your mobile site which block the real content or pop-ups which users have to dismiss (X-out) before getting to your real content or which trick users […]

Digital strategy – Mobile? Apps? Mobile Web?
Digital strategy – Mobile? Apps? Mobile Web?

Digital strategy – Mobile? Apps? Mobile web? What’s a digital marketeer to do? So many answers. Too few questions. The short answers: Mobile? Yes, absolutely, without question. Apps or mobile web design? Is a marketeer better off building and promoting an app? Or better off building and promoting a web site which responds flawlessly to […]

The Tao of Millennials & other digital natives
The Tao of Millennials & other digital natives

The key, we tend to think, for marketing success is tapping into the root of the cool generation, in the digital world maybe finding the Tao of Millennials & other digital natives. It’s a tried, tested and true formula – or so it would seem from the vast history of marketing stretching all the way […]

Nutritional nature of digital marketing
Nutritional nature of digital marketing

We’ve grown more focused as a society on healthy living and the online world reflects this, too, in the rising nutritional nature of digital marketing. Exercise, athletics, wellness are very much central to today’s lifestyles and it stands to reason an increased interest and emphasis on healthy, natural and whole food is a major part […]