Nielsen is expanding SocialTV ratings
Nielsen is expanding SocialTV ratings

Nielsen is expanding SocialTV ratings to include what you post beyond Twitter to Facebook and, eventually, Instagram. While the benefit to advertisers and programmers of watching posts on social media about television shows remains a bit fuzzy it’s clear Nielsen is focused on gathering more information from TV viewers who talk about TV on the […]

Facebook & Google top our mobile use in America
Facebook & Google top our mobile use in America

With 80 percent of us with mobile phones now using smartphones, Facebook & Google top our mobile use in America. That is to say, the top eight of the top 10 smartphone apps used by Americans in 2015 were Google or Facebook apps. This according to Nielsen, which measured mobile use through the installation of […]

Twitter television and the year’s biggest hits
Twitter television and the year’s biggest hits

We know you’ve all been waiting to find out the biggest hits in Twitter television over the past year and, thankfully, Twitter revealed to us those insights. You can all exhale. And if you guessed the the post-Oscars photo tweet with Ellen DeGeneres and her hommie-stars you would have a pretty good guess. Twitter has […]