Relevanza’s Pauli-Haack to tech conference for nonprofits
Relevanza’s Pauli-Haack to tech conference for nonprofits

It’s no secret Relevanza has a soft spot in our corporate heart for nonprofit organizations. We make a concerted effort to help quite a few nonprofit organizations elevate their online presence and advance their particular effort to make the world a better place. To further our knowledge, skills and insight Relevanza Co-Founder and Chief Strategist […]

Nonprofits say Facebook's donation button is coal in the stocking
Nonprofits say Facebook's donation button is coal in the stocking

The holiday season hasn't been particularly kind to the jolly ol' Facebook.  A British survey confirms teens in the U.K. seem to be abandoning the social behemoth in droves, just like U.S. counterparts.  And nonprofit organizations seem to be quite irritated with Facebook's holiday effort to spread joy and donations with the rollout of a Donate Now […]

Google's One Today app makes it easy to support charities
Google's One Today app makes it easy to support charities

What would the season of giving be in the online age without a quick and easy way to support charities directly from your smartphone?  Google launched a few months ago its One Today app for Android users and just a few days ago rolled out a version for iOS mobile platforms.  The One Today app provides […]

Facebook video ads in your newsfeed; "Donate Now" button, too
Facebook video ads in your newsfeed; "Donate Now" button, too

Facebook will start rolling out video ads directly onto your newsfeed today in a long expected move which has already created quite a ripple along the social channels.  They will be limited at first – a relatively small number of users will see video ads for a film, Divergent. You won't be able to turn it off but […]

Helping non-profits, NTEN, step up online & technology efforts!
Helping non-profits, NTEN, step up online & technology efforts!

Helping non-profit organizations achieve their cumulative goal of making our world a better place has long been a passion for Relevanza co-founder and chief strategist, Birgit Pauli-Haack.  At Relevanza, we commit a significant portion of our time and talents to helping charitable organizations – particulary those who help children & the working poor – enhance their […]

Social Media more cocktail party than bullhorn!
Social Media more cocktail party than bullhorn!

During my Social Media strategy discussions with clients or students or fellow business owners, we often discuss the difference between posts that gain engagement and those which fail.  It’s helpful to look at the nature of the posts.  I always suggest viewing social media not as a broadcast medium through which one might reach the […]

Be the social media voice for your cause or small business.
Be the social media voice for your cause or small business.

I have long been interested in the various ways social media tools can benefit nonprofit organizations and small businesses.  I always ask the organizations to explain what they hope to achieve with social media. Typically, the answer is something like, “get out our message,” which is a fine answer of course. But it’s only the […]

Google, GooglePlus amp up search & support for non-profits
Google, GooglePlus amp up search & support for non-profits

Organizations engaged in the betterment of humankind got a big boost April 9 from Google search and, perhaps just as important, the GooglePlus social network. In a piece posted on Google+, it was announced non-profit organizations will be added to the intense search algorythms of Google’s Knowledge Graph and get extra exposure for their Google+ […]