Use your email, get your Google ad
Use your email, get your Google ad

Google’s new advertising product & program is really very simple: use your email, get your Google ad. The search and tech giant rolled out its new Customer Match product Sept. 27 which will match advertisers – and their ads – with your email. Sounds like fun. “Google is in a unique position to connect consumers […]

Google – no more Flash ads
Google – no more Flash ads

And the Internet heaved a collective sigh of relief, thanks to Google – no more Flash ads. Google began Sept. 1 blocking digital advertising on the Chrome browser which used Flash, the ages-old (in Internet years) Adobe code which makes online images dance and jump about. Flash has long had security issues, is so 1990s […]

Advertising on the digital spaces: buyer beware
Advertising on the digital spaces: buyer beware

Everyone’s familiar with the old adage applied to any kind of commerce and it’s never been more true than today when it comes to buying advertising on the digital spaces: buyer beware. Caveat emptor is, of course, the original Latin for the warning – which hints at how old is the advice – and anyone […]

Facebook advertising cranks higher gear – again.
Facebook advertising cranks higher gear – again.

Facebook advertising is, when all is said and done these days, the giant company’s major focus. There is nothing wrong with that. Everyone has to make a living, of course. But Facebook long ago ceased being a true social network and became an advertising platform – and can be a very good one if advertisers […]

LinkedIn expands ad platform beyond LinkedIn
LinkedIn expands ad platform beyond LinkedIn

Like other social networks, LinkedIn is expanding its advertising sales across the web to other platforms while also accelerating its lead-generation business. The pin-striped, silk-socks social network rolled out Feb. 19 an expanded ad sales program intended to take LinkedIn users and customers beyond its own platform to reach customers and clients. The move follows […]

Facebook ups the ad game ante
Facebook ups the ad game ante

Facebook might have just changed the game for advertising on the social channels. In a Feb. 18 post, Facebook claims advertisers on its massive platform will – soon – pay only for ads actually seen by Facebook users, actual eyeballs on Facebook ads. Facebook calls this paying only for “viewed impressions” as opposed to what […]

Twitter: While You Were Away…
Twitter: While You Were Away…

Twitter doesn’t want you miss a thing. Or so it says. You may have noticed over the past few weeks, if you operate on the iOS system, Twitter is trying to keep you up on posts you might have missed while not gazing directly into any of your screens with its new little, “While You […]