Pinterest, Tumblr lead growth; Facebook falls
Pinterest, Tumblr lead growth; Facebook falls

Pinterest and Tumblr exploded at the end of 2014 while Facebook, still the leader by far, actually lost a few active users in 2014. At least that’s what revealed in the Global Web Index social media report for the final quarter of 2014. Global Web Index is the world’s largest market research firm on digital […]

Social Media & Stress? Relax…mostly
Social Media & Stress? Relax…mostly

Social Media & stress is a favorite link of nattering nabobs and Luddites but does a heightened digital life really lead to heightened levels of tension and anxiety? Mostly no, suggests some recent research from the Pew Research Center’s Internet Project, but sometimes – and for some people – an overdose of, um, empathy and […]

Social Networks: 180 million users in 2015 (U.S.)
Social Networks: 180 million users in 2015 (U.S.)

Almost 180 million people will post, share, engage, exchange on the social networks in 2015. And, yea, your grandma and great aunt will increasingly chat on the Facebook while your grandkids gravitate toward Instagram and Tumblr. At least those are the suggestions presented by data compiled eMarketer and displayed in a graph with art published […]

Google Maps for business, organizations
Google Maps for business, organizations

Google Maps updated this week. What? You’re not using Google Maps for your business or organization? Whoa. You are missing a precise azimuth for your online marketing efforts. Yea, sure, Google Maps is one of the most popular apps in the world and, sure, we’ve come to pretty much rely on it for navigation. It’s […]

Americans promote greater good on social channels
Americans promote greater good on social channels

Americans like to promote the greater good on social channels more than ever before, according to recent research. Over half of online Americans (52 percent) use the social channels to discuss social issues about which they care and nearly 60 percent of Americans believe posting to the social channels about social or environmental causes is […]

Google domain registration opens for all
Google domain registration opens for all

Google domain registration is now up and open for all to register new URLs for business or personal use. What this means for new businesses or organizations – or anyone creating a new website – it’s no longer necessary to deal with the incessant noise (and, sometimes, hassle) of the long-standing domain registration companies like […]

Internet traffic: a zettabyte by 2016
Internet traffic: a zettabyte by 2016

Internet traffic world-wide is expected to reach the zettabyte level by 2016. Oh sure, you ask, how much is a zettabyte? Well, that’s easy: 1,000 exabytes. Yea but…Oh, an exabyte is, um, let’s see, carry the 1, ah yes: the data equivalent of every word ever spoken by human beings since human beings started forming […]

Marketing Trends 2015: pay attention to these
Marketing Trends 2015: pay attention to these

As loathe as we are to contribute to the annual cacophony of predictions for the new year, marketing trends 2015 from Google are, well, let’s face it, predictions to which we should pay attention. Certainly no one on earth has more search data than the giant that is Google and what its researchers extrapolate from […]

Pinterest expands its advertising ops
Pinterest expands its advertising ops

Pinterest is expanding its advertising opportunities to everyone – well, everyone with big ad bucks to spend. Advertising on the social channels is going to be big in 2015 – and for the remainder of our natural lives – and because Pinterest is uniquely situated among the panoply of social channels it is of course […]

Content Marketing, a review of 2014
Content Marketing, a review of 2014

Content marketing is the core, of course, of any successful online effort. We’ve certainly come a long way in the decade and a half since the turn of the century when “the Internet” meant that AOL disk. Relevanza was founded five years ago with the core vision of helping others succeed online through content marketing. […]