Resolution 2017: be authentic in your digital marketing
Resolution 2017: be authentic in your digital marketing

So, here’s a good New Year Resolution 2017: be authentic in your digital marketing. When asked for advice we typically answer, “be authentic.” Be authentic online, in your content marketing. Content Marketing is just a somewhat more expensive-sounding way of saying, “share your story.” Yea, sure, we know…it’s a core principle of Relevanza but on […]

Nearly all of us are into the social media
Nearly all of us are into the social media

Nearly all of us are into the social media according to new research. Well, let’s qualify that: nearly all of us who are online are using the social media on a regular monthly basis, according to GlobalWebIndex, a respected world-wide research company. (Over half the world’s population remains unconnected to the internet.) “It’s now practically […]

FCC bolstered consumer data privacy
FCC bolstered consumer data privacy

When the FCC bolstered consumer data privacy rules Oct. 27 it told the major telcom companies they need your permission before selling your private data. But don’t look for simple permission slips any time soon and don’t expect the process of restricting your private online data to be simple. The primary communications regulators for the […]

We are mobile, we are social
We are mobile, we are social

We are mobile, we are social in our online life. So much mobile and social: 77 percent of us worldwide are networking on our mobile devices and spending a third of our time on our social media. At least those are the figures revealed in GlobalWebIndex’s Social Summary for the third quarter of 2016. “PCs/laptops […]

We are entertained by the social media
We are entertained by the social media

Of all the many uses and functions it would appear mostly we are entertained by the social media. At least we seek most entertainment on the social media, according to data compiled by GlobalWebIndex, a digital market research firm based in London. To be precise, 60 percent of social media denizens use the social networks […]

The ongoing skirmish over digital advertising
The ongoing skirmish over digital advertising

The ongoing skirmish over digital advertising, particularly on the social media, may have just escalated a bit. Facebook, the world’s largest social medium at 1.5 billion users, announced Aug. 9 it’s going to pretty much roll right over your ad blocking software and deliver ads to your news feed whether you like it or not. […]

Facebook seeks to reduce clickbait
Facebook seeks to reduce clickbait

Facebook seeks to reduce clickbait, if not eliminate it entirely, with its latest promised newsfeed algorithm changes. Clickbait is, of course, among the most pernicious banes of the digital world: those headlines or posts you see which entice you, like a digital siren’s song of sensationalism, to a specific web page where…God only knows what […]

Digital advertising continues to grow
Digital advertising continues to grow

Digital advertising continues to grow, according to published reports, but is it right for you? According to a report issues mid-July by Conectiv, an association of business-to- business advertisers (called B2B advertisers in the industry), money spend on digital advertising is almost equal to money being spent on more tradition forms of print and broadcast […]

Messaging apps as marketing tools
Messaging apps as marketing tools

With Facebook’s Messenger app hitting the 1-billion-user-per-month mark in late July marketeers will increasingly turn to messaging apps as marketing tools. And if you haven’t already you may be a bit behind the curve. With Facebook’s announcement that 1 billion people now use Messenger every month it joins a pretty exclusive club of billion-users-per-month apps […]