We are entertained by the social media
We are entertained by the social media

Of all the many uses and functions it would appear mostly we are entertained by the social media. At least we seek most entertainment on the social media, according to data compiled by GlobalWebIndex, a digital market research firm based in London. To be precise, 60 percent of social media denizens use the social networks […]

The ongoing skirmish over digital advertising
The ongoing skirmish over digital advertising

The ongoing skirmish over digital advertising, particularly on the social media, may have just escalated a bit. Facebook, the world’s largest social medium at 1.5 billion users, announced Aug. 9 it’s going to pretty much roll right over your ad blocking software and deliver ads to your news feed whether you like it or not. […]

Facebook seeks to reduce clickbait
Facebook seeks to reduce clickbait

Facebook seeks to reduce clickbait, if not eliminate it entirely, with its latest promised newsfeed algorithm changes. Clickbait is, of course, among the most pernicious banes of the digital world: those headlines or posts you see which entice you, like a digital siren’s song of sensationalism, to a specific web page where…God only knows what […]

Digital advertising continues to grow
Digital advertising continues to grow

Digital advertising continues to grow, according to published reports, but is it right for you? According to a report issues mid-July by Conectiv, an association of business-to- business advertisers (called B2B advertisers in the industry), money spend on digital advertising is almost equal to money being spent on more tradition forms of print and broadcast […]

The importance of links to your content
The importance of links to your content

Link to here, links to there. The importance of links to your content cannot be understated. Links – those little blue lines of words or codish-looking shortened lines of gibberish which when clicked upon and followed take web users to some other site – make the Interwebzes go around. If you’re trying to succeed online […]

Search tips for writers
Search tips for writers

If you write a blog you want it found by web crawlers, read and shared by those who find it and maybe you need some handy search tips for writers. Good writing techniques and habits – building to good content – will attract that attention like a magnet. Even if you hand your content over […]

How do you measure engagement on Instagram?
How do you measure engagement on Instagram?

Question of the day: how do you measure engagement on Instagram? It’s an important question, actually, because engagement is what the social media are all about. They are called the “social” media for a reason. But what is engagement, exactly? Does a simple “like” or acknowledgement count as engagement? Is that enough to validate your […]

The social media are mainstream
The social media are mainstream

The social media are mainstream. One can hardly dispute that, these days. In fact, the very term, “mainstream media” may be just about as ridiculous as the silliness of “lamestream media.” But, nonetheless, media is media and communication is communication and digital marketing is every bit as valid, useful and productive as any other form […]

Video – live video – all over the social media
Video – live video – all over the social media

It’s video, video – live video – all over the social media. The social networks are going nutz with video, all scrambling to be all about video. That’s all well and good, of course, bright shiny objects being what they are but in our rush to video do we think about the effectiveness or purposeful […]