Pinterest boasts of 150 million monthly users
Pinterest boasts of 150 million monthly users

Everyone’s favorite online scrapbook and advertising platform reached a milestone Oct. 13 as Pinterest boasts of 150 million monthly users. That may still be well below the average monthly users of of other digital platforms (Facebook, 1.7 billion; What’s App, 1 billion; Facebook Messenger, 1 billion; Tumbler, 555 million; Instagram, 500 million) but is a […]

Does Pinterest work for your digital marketing?
Does Pinterest work for your digital marketing?

Does Pinterest work for your digital marketing? Yea, we know what you’re thinking: “isn’t Pinterest that cute little scrap book network for crafty moms?” How can serious marketeers do much more than take a passing glance at all the DIY stuff and images of pretty places and things? Maybe you think of Pinterest as that […]

If you like it then you better put a share on it
If you like it then you better put a share on it

Social media is, um, obviously “social,” which means engagement which means if you like it than you better put a share on it. While we paraphrase the musical, if not altogether grammatically precise, admonition of BeyoncĂ© her point is well taken, especially when applied to the social media. Liking someone’s social media post is fine, nice, […]

Social networks confusing to you?
Social networks confusing to you?

Are the social networks confusing to you? We know they can be – and sometimes overwhelming, too. Relax, that’s why we’re here. It’s our job at Relevanza to help guide you through the sometimes confusing and overwhelming world of online marketing, content marketing – the meat and potatoes of social networks. So, here’s a quick […]

Pinterest wants to be your travel planner
Pinterest wants to be your travel planner

Put away the Fodors guide, we suppose, Pinterest wants to be your travel planner. Maybe it is already but everyone’s favorite online scrapbook and time sink is stuffing its travel bag with enhanced features to its Places Pins in the hopes Pinners will turn first to its often spectacular photos to plan the next trip. […]

Shopping right from the social networks
Shopping right from the social networks

For many shopping has long been something of a social enterprise and increasingly now online denizens can go shopping right from the social networks. Welcome to the Facebook Mall. According to various press reports, including and especially Re/code, Facebook began October 12 rolling out a limited test of a dedicated section linked to but separate […]

Instagram & Pinterest adding “buy” buttons
Instagram & Pinterest adding “buy” buttons

In the ever-elevating circle of direct-sale social network e-commerce the altitude increases with Instagram & Pinterest adding “buy” buttons. This means consumers will soon be able buy merchandise (Pinterest: fashion) directly through everyone’s two favorite get-lost-in-the-photos networks. It’s a big deal, particularly since (Instagram daddy) Facebook continues to experiment with its own buy button. Direct […]

Get iOS apps now on Pinterest
Get iOS apps now on Pinterest

Pinterest cuts a deal with Apple which now enables Pinterest iOS users to download iOS apps directly from your Pinterest boards. This is a significant deal for both Apple and Pinterest and leaves one wondering if in very short order Pinterest might put on its long pants and cut a similar deal with Google for […]

Pinterest, Tumblr lead growth; Facebook falls
Pinterest, Tumblr lead growth; Facebook falls

Pinterest and Tumblr exploded at the end of 2014 while Facebook, still the leader by far, actually lost a few active users in 2014. At least that’s what revealed in the Global Web Index social media report for the final quarter of 2014. Global Web Index is the world’s largest market research firm on digital […]

Pinterest looking for (more than) a few good men
Pinterest looking for (more than) a few good men

Pinterest is looking for a few good men. Pinterest is not the U.S. Marine Corps and the ultra-popular photo/scrapbook/search engine social network actually wants more than a few good men. It wants lots of men. It wants to rain men – but in a totally non-sexual-preference kind of way. You see, the overwhelming population of […]