Tradition adopts 21st Century digital marketing
Tradition adopts 21st Century digital marketing

What happens when a 33-year-old tradition adopts 21st Century digital marketing? “Folkmoot has blockbuster year,” read the newspaper headline. Folkmoot is the 33-year-old folk dance festival staged each summer in Western North Carolina and the Tar Heel state’s official international folk festival, a grand and colorful tradition of the world’s folk dance cultures swarming the […]

Relevanza expands to North Carolina.
Relevanza expands to North Carolina.

Relevanza expands to North Carolina. Next Level digital marketing and communications has come to the glorious mountains of Western North Carolina as Relevanza, one of the premier digital marketing agencies in the Southeastern U.S. expands to serve clients in the region. Founded four years ago in Naples, FL., Relevanza has grown rapidly and currently serves […]

You Talk a Blue Streak!
You Talk a Blue Streak!

The Blue Streak is coming to you. We talk a lot at Relevanza. We encourage our clients and friends to talk a lot – on websites, on the social media networks. We talk a lot. And we believe talking quite a bit – and listening even more – is a very good way to build […]

What We Do For You.
What We Do For You.

At Relevanza, we believe, practice and preach: The most successful marketing efforts today focus on message but also listening; communicating information but also hearing back from customers and friends; promoting a vision but also building a community to share in that vision. In short, Next Level marketing and community building is based on core actions: […]

Personal Branding and Social Media
Personal Branding and Social Media

The Relevanza team has been working online to move individuals, organizations and companies to the next level of branding for almost a decade.  Founders and chief strategists, Birgit Pauli-Haack and Steve Hart, have together or separately worked with authors, business owners, non-profit organizations, companies and, even, political campaigns helping those clients establish, validate and exhibit […]

Relevanza's Pauli-Haack to Germany for ColdFusion confab
Relevanza's Pauli-Haack to Germany for ColdFusion confab

Relevanza co-founder and chief strategist¬†Birgit Pauli-Haack will be one of the featured speakers October 14-15 in Gamering, near Munich, Germany when CFCamp 2013 gets underway. Bringing together the best and brightest minds among computer programmers to discuss ColdFusion and related topics, CFCamp 2013 marks the fourth edition of the world-wide conference and has become¬†a fixture […]

A social gathering for social media: "Fridays @ Noon!"
A social gathering for social media: "Fridays @ Noon!"

Who says social media always has to be online?  While we enjoy all the online social interaction and engagment with friends and clients, we also enjoy face-to-face conversation and real life (RL) hangouts, too!  To that end, we're launching a series of informal get-togethers Every Friday @ Noon at one of our favorite Naples eateries, Food & […]

Relevanza's Pauli-Haack creates real-world opportunities for students
Relevanza's Pauli-Haack creates real-world opportunities for students

  Four tech-savvy students of Immokalee, Florida's iTech Learning Center began this week putting their acquired knowledge and skills to work in real-life settings for real-life clients, benefiting themselves and the organizations for which they will work.  Under an intern project designed by Relevanza co-founder, Birgit Pauli-Haack, for the Naples Free-Net’s NFN4Good Technology Support for […]

Google+ Identifies Experts in Google's Search Engine Result Pages
Google+ Identifies Experts in Google's Search Engine Result Pages

  During Q & A on Google+ at the Social Media Club Southwest Florida, I was asked about more details on how to connect your Google+ profile with your blog/website, claim authorship and appear on relevant Key word searches.    Google+ page on Authorship make sure your read and register for authorship on this * […]

Relevanza’s Pauli-Haack featured on SlideShare, barcamp presentation
Relevanza’s Pauli-Haack featured on SlideShare, barcamp presentation

 Relevanza co-founder Birgit Pauli-Haack – and other barcampSWFL presentations – were featured earlier this week on SlideShare.  Pauli-Haack's presentation, Get Your Website Ready for Social, was featured Tuesday and Wednesday and shot through the roof with views, according to SlideShare analytics. Here's the presentation, in case you were among the unfortunate few who missed it:   […]