We ain’t doin’ so great
We ain’t doin’ so great

Thought I was feelin’ just fine; happy, diggin’ the summer and the digital spaces but, apparently, we ain’t doin’ so great according to academic studies. It’s weird, I know. I coulda sworn life was pretty darn good. The weather is terrific. I’m in love. I’m healthy and keepin’ busy with lots of projects, staying in […]

Is your mobile effort working for you?
Is your mobile effort working for you?

Is your mobile effort working for you? Is your effort to reach customers and supporters effective with the mobile tools you use? Have you even realized, yet, you need to be gearing your digital marketing efforts toward mobile devices? So, what’s a marketeer to do? Quick answer: mobile. Longer answer: mobile. And the final answer […]

Most Americans are hesitant to learn new digital skills
Most Americans are hesitant to learn new digital skills

Most Americans are hesitant to learn new digital skills, according to a survey conducted and published by the Pew Research Center. Specifically, the Pew Study – published in September – found 52 percent of all Americans surveyed are “relatively resistant” to learning new skills needed to advance personal growth or understanding in the digital age. […]

The family that’s plugged in together stays together
The family that’s plugged in together stays together

The family that’s plugged in together stays together. Wait…what? Well, okay, perhaps it’s more accurate to say families which talk openly about internet screen time are most likely “to raise media savvy kids and good digital citizens.” (But that’s too many words for a good headline.) At least that’s the suggestion of a new study […]

Consumer research on the social media
Consumer research on the social media

Consumer research on the social media is rising steadily, according to some recent research. Nearly 40 percent of all internet users turn to the social channels now to research products before making a purchase, according to GlobalWebIndex, a well-regarded, world-wide research firm. “It’s now 37% of internet users who turn to social networks to carry […]

Mobile marketing you must
Mobile marketing you must

Mobile marketing you must. If you’re not gearing your digital marketing to mobile – to mobile devices – you are simply not getting ahead in 2016. Nor will you advance in the coming years. We are a mobile world now and we will remain that way. Google knows more than any other company on the […]

Peer pressure is big for social media teens
Peer pressure is big for social media teens

According to a scientific study peer pressure is big for social media teens. Jeez, who knew? Seriously, researchers at the University of California, Los Angeles (UCLA, if you didn’t already know), actually devoted time, effort, scientific research & money to discover teens are influenced by their peers. Yea, we know. It’s a stunning revelation. The […]

Drunken Tweeters – we know who you are
Drunken Tweeters – we know who you are

Drunken Tweeters – we know who you are. Well, okay, we don’t exactly. But some academic researchers at Cornell University seem to. And they documented drunken tweeting in a research paper published just a week ago – just in time for St. Patrick’s Day. (Yea, like the Irish care who knows about their drinking!) “In this […]

Digital divide remains between rich and poor
Digital divide remains between rich and poor

The digital divide remains between rich and poor – and between rich nations and poor nations – but research suggests the gap is narrowing. A report published Feb. 22 by the Pew Research Center, based on surveys conducted in 2015, show residents of richer nations – such as those in Europe, North America and the […]

Women write better computer code unless…
Women write better computer code unless…

Women write better computer code unless…they are perceived as women writing code. In which case, the code they write is perceived to be worse than the code written by men. At least that’s the findings which surfaced in a study published earlier this week of code written and published to GitHub, one of the world’s […]