Unpacking Google Search
Unpacking Google Search

Google graced us this week by drawing back the curtains a little into its almost mystical formulae for website visibility which helps us when unpacking Google Search. And yea, sure, it’s a nerdfest but it’s important to us nerds who want to achieve the most visibility for our clients’ online efforts and help them build […]

Tweets showing up in Google search results
Tweets showing up in Google search results

As your business or organization ponders a foray into Twitter, here’s another reason: tweets showing up in Google search results. Although Google started displaying tweets in search results back in May, following a February agreement between the two tech giants, those search results came up only in searches from mobile devices but Google announced August […]

The most effective digital marketing
The most effective digital marketing

Which of the many methods, channels or disciplines is the most effective digital marketing for you? Yea? Think you know? Our core principles and best practices at Relevanza have always been: good, solid, compelling content posted to one’s website (base camp), propagated across one’s (growing) social channel community, supplemented by email and, when appropriate, paid […]

Oh, those magical micro-moments!
Oh, those magical micro-moments!

“We’ll have these micro-moments to remember….” as sung by The Four Lads in 1955. No, wait. That’s not right. The Four Lads sung of “moments,” like the New Year’s Eve we did the town, the day we tore the goal post down (grammar notwithstanding). Well, that day is gone long ago and rests in a […]

Twitter & Google: tweets may soon help visibility
Twitter & Google: tweets may soon help visibility

Because of a renewed deal between Twitter and Google your tweets – if done well – may soon aid your online visibility. This means your Twitter activity – again, if done well – may help you score higher in search results and increase your overall chances of being found in the wide, wide and woolly […]

Crawl me, maybe – Google Search
Crawl me, maybe – Google Search

Wanna get crawled by Google Search? Wanna have a good time? Yea, get crawled by Google Search. Of course you want your website, that is, crawled by the little spiders sent out by Google to check the worthiness, relevance, expertise and, well sure, relative popularity of your site. The spiders send back messages to the […]

SEO, forget what you thought you knew
SEO, forget what you thought you knew

SEO is that wonderful little Internet magic which makes your website pop up nice and high in any search results. When someone searches for, say, “what happens if a velociraptor throws bananas on me,” your website, VelociraptorThrowsBananas.com,” pops right up at the top of the search results (called a SERP or Search Engine Results Page, […]

Search results: first page wins!
Search results: first page wins!

Here’s some news: showing up on the first page of search results gets earns more visits to your web page. Yea, we bet you knew that already. But a new study quantifies what we already knew and suggests ads which appear on search page results will significant reduce visits to web pages showing up organically. […]

Structured snippets, facts in search
Structured snippets, facts in search

Structured snippets, welcome to the world (of search)! We realize it is the beginning of the fall television season in the U.S. but don’t think Structured Snippets is a new reality TV show based on the hilarious high school hijinks of Rich Snippet and his wacky friends in the 90210. No, no. Google introduced structured […]

YouTube jacks up features, adds crowdfunding
YouTube jacks up features, adds crowdfunding

Sure, you love YouTube – love to watch…whatever: funny videos, favorite musical artists – but as a business or organization a whole bunch of additional reasons now pop up to use YouTube. You know it’s the second largest search engine – behind only sister-search at Google – and the Google overlords announced just last week (at […]