Google Search as an events concierge
Google Search as an events concierge

Taking a page from Facebook’s enormously successful Events feature, the ubiquitous pocket oracle is beefing up Google Search as an events concierge. Now that our smartphones are in common use as personal assistants we’ve become accustomed to reaching for them to find upcoming entertainment and events, especially as weekends approach. Most entertainment venues have long […]

If you’re not mobile you’re standing still
If you’re not mobile you’re standing still

If you’re not mobile you’re standing still. If your digital marketing is not focused on mobile devices, you aren’t moving anywhere. You’re not advancing. Let’s face reality here. The most frequent way people access the internet today is on a mobile device; a smartphone, a tablet, often both; often at the same time. “In a […]

Google Maps as a commute assistant
Google Maps as a commute assistant

Long a valuable and useful navigation and search assistant, with an update rolling out just last week we now see Google Maps as a commute assistant. Well, for Android users, anyway. Google says the update will roll out to iOS and other systems’ users soon. Android users will have, no doubt, noticed the relatively small […]

Search offline now and get results
Search offline now and get results

You can search offline now and get results (with Android) when your phone reconnects to the WWW and that is a big deal for digital marketing. Google started rolling out the new feature last week. “Whether you’re a commuter reading the news with a spotty network, a farmer looking up crop prices with no service […]

To be found online you must be mobile
To be found online you must be mobile

To be found online you must be mobile. That is the truth of today’s search results as Google continues rolling out its mobile-first indexing in search query results. And, oh by the way, if new customers or supporters are going to find you they are going to find you in search queries. What all this […]

How will consumers find us online in 2017?
How will consumers find us online in 2017?

How will consumers find us online in 2017? That’s the question most digital marketeers will want answered as we plow ahead into the new year. And, sure, there are niches and corners and special consumer audiences here and there (all over, actually) but one simple truth which can’t be ignored is this one: search. Most […]

Finding you on the go in the now – mobile
Finding you on the go in the now – mobile

Finding you on the go in the now – mobile. That’s digital marketing in 2016. We’re all on our smartphones. We’re all using our smartphones to answer questions, find information immediately, find out where to go, who has what I need. The smartphone is our pocket assistant, our go-to, go-now tool for navigating our world. […]

Google boosts mobile search & maps & Allo &…
Google boosts mobile search & maps & Allo &…

In a flurry of digital space updates and upgrades, Google boosts mobile search & maps & Allo &… a travel app & concept movies in Google Photos…maybe even soon a new tool to fight online harassment. It’s been a busy week or so at the Googleplex. Don’t these folks ever take a break? (The answer […]

Search tips for writers
Search tips for writers

If you write a blog you want it found by web crawlers, read and shared by those who find it and maybe you need some handy search tips for writers. Good writing techniques and habits – building to good content – will attract that attention like a magnet. Even if you hand your content over […]

All search is local and mobile
All search is local and mobile

To paraphrase Tip O’Neill, all search is local and mobile. Well nearly all of it, according to search and advertising giant Google. That’s why Google is moving to cash in with seriously updated Adwords and, even more importantly, new advertising on Google Maps. This is potentially a very big deal for businesses and, even, organizations […]