Search tips for writers
Search tips for writers

If you write a blog you want it found by web crawlers, read and shared by those who find it and maybe you need some handy search tips for writers. Good writing techniques and habits – building to good content – will attract that attention like a magnet. Even if you hand your content over […]

All search is local and mobile
All search is local and mobile

To paraphrase Tip O’Neill, all search is local and mobile. Well nearly all of it, according to search and advertising giant Google. That’s why Google is moving to cash in with seriously updated Adwords and, even more importantly, new advertising on Google Maps. This is potentially a very big deal for businesses and, even, organizations […]

Google Maps as search engine
Google Maps as search engine

Sure, you use the app all the time often without even realizing or thinking about it but digital marketeers also need to think of Google Maps as search engine. Digital marketeers shouldn’t neglect the opportunity Google Maps offers to guide customers directly to a place of business or a nonprofit organization which is dependent, one […]

Desktop search is flat. Is mobile up?
Desktop search is flat. Is mobile up?

Desktop search is flat. Is mobile up? The answer is, of course: yes! But we knew that. The Internet is mobile these days and will only increase in the years to come. But in a stark reminder, ComScore released its December search volumes earlier in the weeks and the data collected by that firm show […]

How do I succeed online?
How do I succeed online?

So, tell me: how do I succeed online? That’s the fundamental question asked by so many people, businesses and organizations today trying to muddle their way through the maze and series of conundrums that is digital marketing or online marketing or content marketing – whatever phrase one wants to use. The answer is, quite frankly, […]

Unpacking Google Search
Unpacking Google Search

Google graced us this week by drawing back the curtains a little into its almost mystical formulae for website visibility which helps us when unpacking Google Search. And yea, sure, it’s a nerdfest but it’s important to us nerds who want to achieve the most visibility for our clients’ online efforts and help them build […]

Google continues a little web cleanup
Google continues a little web cleanup

Google continues a little web clean up, issuing a pretty stern warning Sept. 18 to black-hat operators it will remove sites from search results if they try to cheat with various unscrupulous methods. “For example, a webmaster who received a (search results penalty) based on an unnatural link to another site may nofollow the link, […]

Tweets showing up in Google search results
Tweets showing up in Google search results

As your business or organization ponders a foray into Twitter, here’s another reason: tweets showing up in Google search results. Although Google started displaying tweets in search results back in May, following a February agreement between the two tech giants, those search results came up only in searches from mobile devices but Google announced August […]

The most effective digital marketing
The most effective digital marketing

Which of the many methods, channels or disciplines is the most effective digital marketing for you? Yea? Think you know? Our core principles and best practices at Relevanza have always been: good, solid, compelling content posted to one’s website (base camp), propagated across one’s (growing) social channel community, supplemented by email and, when appropriate, paid […]

Mobile websites rise to top April 21
Mobile websites rise to top April 21

We’ve been telling you and telling you (and telling you): Google will give extra search boost to mobile websites starting 4-21. Chances are you’ll miss that deadline if you have yet taken steps to make sure you website loads and reads well on mobile devices – that is, your website is what’s called, “mobile-friendly.” And, yea, […]