How do I succeed online?
How do I succeed online?

So, tell me: how do I succeed online? That’s the fundamental question asked by so many people, businesses and organizations today trying to muddle their way through the maze and series of conundrums that is digital marketing or online marketing or content marketing – whatever phrase one wants to use. The answer is, quite frankly, […]

Unpacking Google Search
Unpacking Google Search

Google graced us this week by drawing back the curtains a little into its almost mystical formulae for website visibility which helps us when unpacking Google Search. And yea, sure, it’s a nerdfest but it’s important to us nerds who want to achieve the most visibility for our clients’ online efforts and help them build […]

Google continues a little web cleanup
Google continues a little web cleanup

Google continues a little web clean up, issuing a pretty stern warning Sept. 18 to black-hat operators it will remove sites from search results if they try to cheat with various unscrupulous methods. “For example, a webmaster who received a (search results penalty) based on an unnatural link to another site may nofollow the link, […]

Tweets showing up in Google search results
Tweets showing up in Google search results

As your business or organization ponders a foray into Twitter, here’s another reason: tweets showing up in Google search results. Although Google started displaying tweets in search results back in May, following a February agreement between the two tech giants, those search results came up only in searches from mobile devices but Google announced August […]

The most effective digital marketing
The most effective digital marketing

Which of the many methods, channels or disciplines is the most effective digital marketing for you? Yea? Think you know? Our core principles and best practices at Relevanza have always been: good, solid, compelling content posted to one’s website (base camp), propagated across one’s (growing) social channel community, supplemented by email and, when appropriate, paid […]

Mobile websites rise to top April 21
Mobile websites rise to top April 21

We’ve been telling you and telling you (and telling you): Google will give extra search boost to mobile websites starting 4-21. Chances are you’ll miss that deadline if you have yet taken steps to make sure you website loads and reads well on mobile devices – that is, your website is what’s called, “mobile-friendly.” And, yea, […]

Google to drop the mobile hammer
Google to drop the mobile hammer

Go mobile or go home. Or, at least, go mobile with your website or get dropped way down the page in Google search rankings. We’ve suggested this to you before. But, now, it’s official and Google means it. You quite possibly missed this little piece published by Google at the end of February and even […]

GooglePlus…yes, you need it.
GooglePlus…yes, you need it.

GooglePlus is quite simply an essential element to any online effort, these days. Any business, but especially a small business working online, cannot expect to really advance much without being active on GooglePlus. GooglePlus has long been the far more advanced, thorough, deeply-connected social media platform that’s, well, a kind of social media platform but […]

Twitter & Google: tweets may soon help visibility
Twitter & Google: tweets may soon help visibility

Because of a renewed deal between Twitter and Google your tweets – if done well – may soon aid your online visibility. This means your Twitter activity – again, if done well – may help you score higher in search results and increase your overall chances of being found in the wide, wide and woolly […]

Crawl me, maybe – Google Search
Crawl me, maybe – Google Search

Wanna get crawled by Google Search? Wanna have a good time? Yea, get crawled by Google Search. Of course you want your website, that is, crawled by the little spiders sent out by Google to check the worthiness, relevance, expertise and, well sure, relative popularity of your site. The spiders send back messages to the […]