Search offline now and get results
Search offline now and get results

You can search offline now and get results (with Android) when your phone reconnects to the WWW and that is a big deal for digital marketing. Google started rolling out the new feature last week. “Whether you’re a commuter reading the news with a spotty network, a farmer looking up crop prices with no service […]

Google is now penalizing some sites with pop-ups
Google is now penalizing some sites with pop-ups

As promised back in the summer, Google is now penalizing some sites with pop-ups, those annoying ads or requests for newsletter sign-ups. Well, penalizing in search result pages – on mobile search requests – websites which automatically launch a pop-up upon landing. In other words, your website won’t get ranked very well (on the front […]

Annoying pop-ups will hurt mobile sites
Annoying pop-ups will hurt mobile sites

Annoying pop-ups will hurt mobile sites in search results come January, Google announced August 23. If you or your webmaster are among those who insist on programming pop-ups into your mobile site which block the real content or pop-ups which users have to dismiss (X-out) before getting to your real content or which trick users […]

The importance of links to your content
The importance of links to your content

Link to here, links to there. The importance of links to your content cannot be understated. Links – those little blue lines of words or codish-looking shortened lines of gibberish which when clicked upon and followed take web users to some other site – make the Interwebzes go around. If you’re trying to succeed online […]

Desktop search is flat. Is mobile up?
Desktop search is flat. Is mobile up?

Desktop search is flat. Is mobile up? The answer is, of course: yes! But we knew that. The Internet is mobile these days and will only increase in the years to come. But in a stark reminder, ComScore released its December search volumes earlier in the weeks and the data collected by that firm show […]

SERPs – we look differently now
SERPs – we look differently now

SERPs are certainly not what they used to be. SERPs…, right? As in, “waaasssSERP, hommes?” No, just kidding. SERPS is the industry acronym for Search Engine Results Page. You know, the pages which turn up when you Google something on your computer thingy. SERPs have unquestionably evolved over the years and are now as much […]

Penguin update: quality content has nothing to fear
Penguin update: quality content has nothing to fear

Penguin is Google’s anti-spam campaign embedded in its ever-improving search algorithms and the latest version reportedly began rolling out over the weekend. Fear not, boys and girls who produce solid, authentic, informative content on your sites, you are not the target of the anti-spam police working inside the Google universe. The overall effort of Penguin […]