We can’t know you until you share
We can’t know you until you share

We can’t know you until you share. Or, more precisely, what you share. Because it’s not “who you know.” It’s “what you know” and what you know is your own story. Wait…what? The old paradigm of “who you know” probably still exists in some real-life circles but content trumps connections in this age of digital information […]

Mobile marketing has to be quick!
Mobile marketing has to be quick!

Mobile marketing has to be quick! Driving digital consumers to your online storefront has to be fast and efficient; mobile sites have to load quickly; navigation, especially to that all-important “buy” button has to be quick. If not, you’re losing out. Google research suggests most digital consumers – that means smartphone consumers – will leave […]

From PC to mobile at rapid speed
From PC to mobile at rapid speed

As our digital tools improve and mature, we are moving our online tasks from PC to mobile at rapid speed, according to some recent research. GlobalWorldIndex, a respected world-wide research firm, says its most recent surveys suggest internet users are now, for the first time, performing more digital tasks on mobile devices than they are […]

Smartphones now dominate the web
Smartphones now dominate the web

Smartphones now dominate the web, according to a new study which finds over half the world’s population using one. Two-thirds of the world’s population uses a mobile phone of some kind and over half the web’s traffic flows from and to mobile devices. Those estimates and more are contained in a Digital in 2017 Global […]

Smartphones are not televisions
Smartphones are not televisions

Smartphones are not televisions. That’s the message Facebook wants to share about the medium: smartphones are a whole new medium and advertisers should know, accept, plan and execute for the “new” medium. As if Marshall McLuhan now works for Facebook, the social giant issued a statement June 8 extolling advertisers to realize they may get…oh, […]

Google’s AMP now load twice as quickly
Google’s AMP now load twice as quickly

Among the many platform additions and advanced announced last week at Google’s annual I/O Conference, one stands out for digital marketeers: AMP now load twice as quickly. AMP is Google’s Accelerated Mobile Pages Project and it’s important for digital marketeers because consumers are notoriously impatient with slow-loading mobile pages and will move on to some […]

The news is mobile for most of us
The news is mobile for most of us

The news is mobile for most of us. To be precise, nearly 60 percent of us now get our news from our smartphones. The figures come from GlobalWebIndex and also suggest it’s internet users in the first half-century of their lives who tend to get the most news from their smartphones and more males than […]

Facebook rules the app world
Facebook rules the app world

Facebook rules the app world. The top four most frequently downloaded apps in the first quarter of 2017 belong to the behemoth social network. Ah, hell, why are we still calling it just a social network? We all know by now Facebook wants to be your only portal to the digital world. And unless you’ve […]

If you’re not mobile you’re standing still
If you’re not mobile you’re standing still

If you’re not mobile you’re standing still. If your digital marketing is not focused on mobile devices, you aren’t moving anywhere. You’re not advancing. Let’s face reality here. The most frequent way people access the internet today is on a mobile device; a smartphone, a tablet, often both; often at the same time. “In a […]

(Lack of) speed kills…mobile
(Lack of) speed kills…mobile

(Lack of) speed kills…mobile. That’s right. A slowly responding mobile site or app will send visitors rocketing off to a faster destination. Speed kills on the highway but  on the information superhighway – particularly the all-important mobile lanes – it is sluggishness that will kill your digital marketing effort. “The average time it takes to […]