The app of my eye is changing before it
The app of my eye is changing before it

The app of my eye is changing before it – instant apps, that is; but certainly not like instant grits or oatmeal. Announced last spring at Google I/O, the internet overlord has begun a limited test of its new Android Instant Apps technology and if all goes according to plan the whole app ecosystem will […]

Google is now penalizing some sites with pop-ups
Google is now penalizing some sites with pop-ups

As promised back in the summer, Google is now penalizing some sites with pop-ups, those annoying ads or requests for newsletter sign-ups. Well, penalizing in search result pages – on mobile search requests – websites which automatically launch a pop-up upon landing. In other words, your website won’t get ranked very well (on the front […]

To be found online you must be mobile
To be found online you must be mobile

To be found online you must be mobile. That is the truth of today’s search results as Google continues rolling out its mobile-first indexing in search query results. And, oh by the way, if new customers or supporters are going to find you they are going to find you in search queries. What all this […]

Is your mobile effort working for you?
Is your mobile effort working for you?

Is your mobile effort working for you? Is your effort to reach customers and supporters effective with the mobile tools you use? Have you even realized, yet, you need to be gearing your digital marketing efforts toward mobile devices? So, what’s a marketeer to do? Quick answer: mobile. Longer answer: mobile. And the final answer […]

You’ve been warned: go mobile or go home!
You’ve been warned: go mobile or go home!

You’ve been warned: go mobile or go home! If, for some reason, you haven’t picked up on the quantum leap taking place – right now and in the future – in the digital spaces you really need to pay attention and change your online marketing approach to a mobile approach. That is, every digital marketing […]

Mobile use tops desktop use around the world
Mobile use tops desktop use around the world

Mobile use tops desktop use around the world for the first time, show analytics recorded in October by independent web analytics company, StatCounter. “Its research arm, StatCounter Global Stats finds that mobile and tablet devices accounted for 51.3% of internet usage worldwide in October compared to 48.7% by desktop,” explained the company’s Nov. 1 press […]

Mobile marketing you must
Mobile marketing you must

Mobile marketing you must. If you’re not gearing your digital marketing to mobile – to mobile devices – you are simply not getting ahead in 2016. Nor will you advance in the coming years. We are a mobile world now and we will remain that way. Google knows more than any other company on the […]

Finding you on the go in the now – mobile
Finding you on the go in the now – mobile

Finding you on the go in the now – mobile. That’s digital marketing in 2016. We’re all on our smartphones. We’re all using our smartphones to answer questions, find information immediately, find out where to go, who has what I need. The smartphone is our pocket assistant, our go-to, go-now tool for navigating our world. […]

We are mobile, we are social
We are mobile, we are social

We are mobile, we are social in our online life. So much mobile and social: 77 percent of us worldwide are networking on our mobile devices and spending a third of our time on our social media. At least those are the figures revealed in GlobalWebIndex’s Social Summary for the third quarter of 2016. “PCs/laptops […]

On the go in major U.S. cities
On the go in major U.S. cities

On the go in major U.S. cities where is your mobile functionality the best, the fastest? According to a report just published by RootMetrics, the best cities for mobile performances are Lansing, MI, Indianapolis, IN, and Atlanta, GA, in that order. The communities in which mobile users find the most frustration are Hudson Valley, NY, […]