Twitter goes high school: popular over relevant
Twitter goes high school: popular over relevant

Appearing to move further along a trend coming on for a while now on everyone’s favorite micro-blog, Twitter goes high school: popular over relevant. Twitter announced this week it will begin rolling out updates to its mobile apps which will rank comments and conversations around any user’s tweets according to popularity, not necessarily relevance to […]

Consumer research on the social media
Consumer research on the social media

Consumer research on the social media is rising steadily, according to some recent research. Nearly 40 percent of all internet users turn to the social channels now to research products before making a purchase, according to GlobalWebIndex, a well-regarded, world-wide research firm. “It’s now 37% of internet users who turn to social networks to carry […]

Tradition adopts 21st Century digital marketing
Tradition adopts 21st Century digital marketing

What happens when a 33-year-old tradition adopts 21st Century digital marketing? “Folkmoot has blockbuster year,” read the newspaper headline. Folkmoot is the 33-year-old folk dance festival staged each summer in Western North Carolina and the Tar Heel state’s official international folk festival, a grand and colorful tradition of the world’s folk dance cultures swarming the […]

We are entertained by the social media
We are entertained by the social media

Of all the many uses and functions it would appear mostly we are entertained by the social media. At least we seek most entertainment on the social media, according to data compiled by GlobalWebIndex, a digital market research firm based in London. To be precise, 60 percent of social media denizens use the social networks […]

The ongoing skirmish over digital advertising
The ongoing skirmish over digital advertising

The ongoing skirmish over digital advertising, particularly on the social media, may have just escalated a bit. Facebook, the world’s largest social medium at 1.5 billion users, announced Aug. 9 it’s going to pretty much roll right over your ad blocking software and deliver ads to your news feed whether you like it or not. […]

Time to plan now for #GivingTuesday2016
Time to plan now for #GivingTuesday2016

It’s time to plan now for #GivingTuesday2016, which is set for November 29 following Black Friday and Cyber Monday. #GivingTuesday is an online and social media event intended to draw attention away from the ironic commercial, self-gratifying spending binges of the days each year following Thanksgiving and toward the idea of giving to make the world […]

Facebook seeks to reduce clickbait
Facebook seeks to reduce clickbait

Facebook seeks to reduce clickbait, if not eliminate it entirely, with its latest promised newsfeed algorithm changes. Clickbait is, of course, among the most pernicious banes of the digital world: those headlines or posts you see which entice you, like a digital siren’s song of sensationalism, to a specific web page where…God only knows what […]

The social media are mainstream
The social media are mainstream

The social media are mainstream. One can hardly dispute that, these days. In fact, the very term, “mainstream media” may be just about as ridiculous as the silliness of “lamestream media.” But, nonetheless, media is media and communication is communication and digital marketing is every bit as valid, useful and productive as any other form […]

Be authentic online, in your content marketing
Be authentic online, in your content marketing

When asked for advice on digital marketing and we typically answer, initially, with this simple suggestion: be authentic online, in your content marketing. Content Marketing is just a somewhat more expensive-sounding way of saying, “share your story.” Yea, sure, we know…it’s a core principle of Relevanza but on the Internet of 2016 and for many […]

The social media are so much about the money
The social media are so much about the money

How we know the social media have become mainstream – the social media are so much about the money. At least for the major social networks. There is nothing wrong with the major social networks making money, of course. They need to survive. They are, after all, businesses – some of the biggest corporations in […]