Instagram reaches 700 million users
Instagram reaches 700 million users

As everyone’s favorite image-sharing platform, Instagram reaches 700 million users proving itself to be – maybe – the most useful social network. Little wonder new Grammers are flocking to the app and platform every day. This 700 million user level was reached only four months after hitting the 600 million user club and less than […]

We are entertained by the social media
We are entertained by the social media

Of all the many uses and functions it would appear mostly we are entertained by the social media. At least we seek most entertainment on the social media, according to data compiled by GlobalWebIndex, a digital market research firm based in London. To be precise, 60 percent of social media denizens use the social networks […]

The ongoing skirmish over digital advertising
The ongoing skirmish over digital advertising

The ongoing skirmish over digital advertising, particularly on the social media, may have just escalated a bit. Facebook, the world’s largest social medium at 1.5 billion users, announced Aug. 9 it’s going to pretty much roll right over your ad blocking software and deliver ads to your news feed whether you like it or not. […]

Time to plan now for #GivingTuesday2016
Time to plan now for #GivingTuesday2016

It’s time to plan now for #GivingTuesday2016, which is set for November 29 following Black Friday and Cyber Monday. #GivingTuesday is an online and social media event intended to draw attention away from the ironic commercial, self-gratifying spending binges of the days each year following Thanksgiving and toward the idea of giving to make the world […]

Facebook seeks to reduce clickbait
Facebook seeks to reduce clickbait

Facebook seeks to reduce clickbait, if not eliminate it entirely, with its latest promised newsfeed algorithm changes. Clickbait is, of course, among the most pernicious banes of the digital world: those headlines or posts you see which entice you, like a digital siren’s song of sensationalism, to a specific web page where…God only knows what […]

Video – live video – all over the social media
Video – live video – all over the social media

It’s video, video – live video – all over the social media. The social networks are going nutz with video, all scrambling to be all about video. That’s all well and good, of course, bright shiny objects being what they are but in our rush to video do we think about the effectiveness or purposeful […]

The social media are so much about the money
The social media are so much about the money

How we know the social media have become mainstream – the social media are so much about the money. At least for the major social networks. There is nothing wrong with the major social networks making money, of course. They need to survive. They are, after all, businesses – some of the biggest corporations in […]

If you like it then you better put a share on it
If you like it then you better put a share on it

Social media is, um, obviously “social,” which means engagement which means if you like it than you better put a share on it. While we paraphrase the musical, if not altogether grammatically precise, admonition of Beyoncé her point is well taken, especially when applied to the social media. Liking someone’s social media post is fine, nice, […]

Advertising on the social media
Advertising on the social media

Advertising on the social media is daunting for many, perhaps even too complex to begin to understand. Advertising – actually buying ads – on the digital spaces in general can be overwhelming and often seems undecipherable. Digital advertising is a creature unlike the advertising world – which is, perhaps, the real oldest profession – has […]

The use, utility & profit of Instagram
The use, utility & profit of Instagram

Of all the social networks, one has to be impressed by the use, utility & profit of Instagram. First, the profit – for the Facebook empire. Bloomberg reported earlier this week on an estimate provided by Credit Suisse Group AG which suggested Facebook will make over $3 billion off Instagram in 2016 alone, triple what […]