Facebook wants to keep you – on Facebook
Facebook wants to keep you – on Facebook

Facebook wants to keep you – on Facebook. And, bless its heart, it’s doing a pretty good job of becoming indispensable to your online life. Seriously, Facebook wants to be your internet – the whole thing, the entire WWW enchilada, online soup to online nuts, your digital alpha and omega, your reason for being…online. The […]

We can’t know you until you share
We can’t know you until you share

We can’t know you until you share. Or, more precisely, what you share. Because it’s not “who you know.” It’s “what you know” and what you know is your own story. Wait…what? The old paradigm of “who you know” probably still exists in some real-life circles but content trumps connections in this age of digital information […]

Instagram Stories are cool but effective?
Instagram Stories are cool but effective?

Instagram Stories are cool but effective? Oh yea, they can be very effective, very useful. But they can also be colossal wastes of time and energy. Like so many tools of digital marketing the effectiveness tends to boil down to execution, preparation even. Instagram Stories just celebrated the milestone of acquiring 250 million daily users […]

Young shoppers are moved by social media
Young shoppers are moved by social media

Young shoppers are moved by social media, according to a recent study, with the youngest shoppers influenced most by the social channels. “More than 80% of Centennials and 74% of Millennials say social media influences their shopping, compared to only 58% of Generation X and 41% of Baby Boomers,” according to Yes Lifecycle Marketing, which surveyed 1,000 […]

It’s Facebook’s world, obviously
It’s Facebook’s world, obviously

It’s Facebook’s world, obviously, the rest of us…well, we’re just living in it. That company – which began as an ingenious little way for computer nerds to meet chicks on other college campuses – announced July 26 it now has 2 billion regular users (1.3 billion daily) and raked in $9.3 billion in revenue in […]

YouTube will redirect hate toward…peace?
YouTube will redirect hate toward…peace?

In an effort to reduce the influence of extremism and terrorism on the world’s most popular video platform YouTube will redirect hate toward…peace? Well, if not peace directly YouTube promises it will redirect viewers toward videos intended to refute extremist mythology and videos confronting terrorist violence. YouTube announced July 20th new measures using what’s called […]

Facebook’s two billion people
Facebook’s two billion people

Facebook’s two billion people are a disparate bunch connected by a single online platform and a keystroke or two away from each other – electronically. Facebook announced June 27 it now has two billion active monthly users. Let this sink in for a moment: never before in human history has it been possible (theoretically) for […]

Instagram will ‘fess up about paid ads
Instagram will ‘fess up about paid ads

Getting caught matters and, soon, Instagram will ‘fess up about paid ads on the enormously popular image sharing network. What’s become known as “influencer” marketing – historically called paid celebrity endorsements – has become a big deal on Instagram with well-known figures from pop culture and the entertainment industry routinely using their own Instagram accounts […]

Smartphones are not televisions
Smartphones are not televisions

Smartphones are not televisions. That’s the message Facebook wants to share about the medium: smartphones are a whole new medium and advertisers should know, accept, plan and execute for the “new” medium. As if Marshall McLuhan now works for Facebook, the social giant issued a statement June 8 extolling advertisers to realize they may get…oh, […]