Google Maps as search engine
Google Maps as search engine

Sure, you use the app all the time often without even realizing or thinking about it but digital marketeers also need to think of Google Maps as search engine. Digital marketeers shouldn’t neglect the opportunity Google Maps offers to guide customers directly to a place of business or a nonprofit organization which is dependent, one […]

Retrace your steps with Google Maps
Retrace your steps with Google Maps

Here’s something you may either like or something which may really freak you out: you can now retrace your steps with Google Maps. Yes, you read that correctly, Google is so efficient at tracking your personal information it has created a function in Google Maps which allows you (and only you, it swears, promise, pinky-swear) […]

Google Ads zone in with local, mobile
Google Ads zone in with local, mobile

With a new initiative announced May 21, Google ads zone in with local, mobile features for consumers who search for businesses “near me.” The new Google offering may not be precisely SoLoMo (social-local-mobile) but it certainly is AdLoMo (advertising-local-mobile). And if you aren’t incorporating some paid (that’s right, social mavens, paid advertising in your overall […]

Google Maps turns 10 years old!
Google Maps turns 10 years old!

Google Maps celebrated its 10th anniversary over the weekend but this is no ordinarily 10-year-old. Sure, Google Maps is one of the most popular mobile (and desktop) apps in the world (over a billion users) but it’s also one of the world’s top search engines (along with Google Seach and Google-owned YouTube).  The short of […]

Marketing Trends 2015: pay attention to these
Marketing Trends 2015: pay attention to these

As loathe as we are to contribute to the annual cacophony of predictions for the new year, marketing trends 2015 from Google are, well, let’s face it, predictions to which we should pay attention. Certainly no one on earth has more search data than the giant that is Google and what its researchers extrapolate from […]

Foursquare wants to be superhero!
Foursquare wants to be superhero!

Faster than a speeding download, more powerful than a folded map, able to find tall restaurants in a single bound – it’s a bird, it’s a plane, it’s….Foursquare! Wait…what? “We’ve always thought of Foursquare as giving you superpowers to explore your city, and our new logo reflects that vision,” boasts the Foursquare blog. “It’s coming […]

Save and buy Facebook; Google Maps nearby
Save and buy Facebook; Google Maps nearby

We know all Facebook residents will be thrilled to know everyone’s favorite social network, er, advertising platform added new buttons to, “save,” and – whoa – “buy.” That’s right, from the social giant’s Things We Need But You Really Don’t Department comes news it is testing a “buy products” button for ads appearing in your […]

Google slaps your wrist with Now for wearable tech
Google slaps your wrist with Now for wearable tech

The frenetic world of wearable tech – huge today and even bigger tomorrow – just got armed with Android Wear for a wide variety of devices starting with watches. Google announced March 18 it is climbing on board the wearable tech industry with both hands by rolling out a massive infusion of Android for wearables […]

Tourism boards as online concierge? What a concept!
Tourism boards as online concierge? What a concept!

What’s the first thing I should see when I reach Seattle? How can I find the Garden of Good and Evil when I get to Savannah? What’s the trendiest place in South Beach, these days? We’ve all had these thoughts and many more like them as we travel or holiday to new and exotic places […]

Foursquare death reports greatly exaggerated – Microsoft
Foursquare death reports greatly exaggerated – Microsoft

American humorist and author Mark Twain once felt compelled to explain to the press reports of his death had been greatly exaggerated. So it seems true also of Foursquare, the popular geo-location and cultural accessory platform/app. Reports have been surfacing for a few years now that the demise of Foursquare was imminent. Microsoft certainly doesn’t […]