You’ve been warned: go mobile or go home!
You’ve been warned: go mobile or go home!

You’ve been warned: go mobile or go home! If, for some reason, you haven’t picked up on the quantum leap taking place – right now and in the future – in the digital spaces you really need to pay attention and change your online marketing approach to a mobile approach. That is, every digital marketing […]

Mobile use tops desktop use around the world
Mobile use tops desktop use around the world

Mobile use tops desktop use around the world for the first time, show analytics recorded in October by independent web analytics company, StatCounter. “Its research arm, StatCounter Global Stats finds that mobile and tablet devices accounted for 51.3% of internet usage worldwide in October compared to 48.7% by desktop,” explained the company’s Nov. 1 press […]

Apps: Android wins users – iOS wins money
Apps: Android wins users – iOS  wins money

When it comes to dominance in mobile apps: Android wins users – iOS wins money. At least that’s what is reported – and continues past trends – in the annual report for 2015 issued this week by App Annie, a leading mobile applications analytics and market research firm. The vast majority of Internet users in […]

The digital, online world is a mobile world
The digital, online world is a mobile world

The digital, online world is a mobile world. And it’s only going to become more mobile in the next few years. More and more, desktop & laptop computers are being replaced by mobile devices: smartphones & tablets. What this means for digital marketeers is a shift in design, intention, execution and opportunities. The Global Web […]

Mobile app use grew by 58 percent in 2015
Mobile app use grew by 58 percent in 2015

Mobile app use grew by 58 percent in 2015, according to survey firm Flurry, a subdivision of Yahoo. And, according to the survey report, that growth was fueled mostly by smartphone users downloading and using emoji keyboard apps. Of course, few of those apps existed prior to 2015 and Yahoo tends to be a big […]