Is social television next for Facebook?
Is social television next for Facebook?

Is social television next for Facebook? Or, maybe, just good ol’ television. One could certainly draw that inference judging from comments made February 1 by Facebook founder Mark Zuckerberg during the company’s Fourth Quarter 2016 earnings announcement. More video, he suggested, longer form video, more original video and original content. Hmmm, sounds like Netflix or […]

Nielsen is expanding SocialTV ratings
Nielsen is expanding SocialTV ratings

Nielsen is expanding SocialTV ratings to include what you post beyond Twitter to Facebook and, eventually, Instagram. While the benefit to advertisers and programmers of watching posts on social media about television shows remains a bit fuzzy it’s clear Nielsen is focused on gathering more information from TV viewers who talk about TV on the […]