Messaging now on YouTube?
Messaging now on YouTube?

Google wants to try messaging now on YouTube? Oh hell, why not? Nearly all the major social platforms have messaging features. So many points of entry. So little time. But that hasn’t stopped Google from amplifying the already crowded text back-and-forth ecosystem by its test of a new messaging feature last week for Canadian YouTube […]

YouTube becomes more engaging
YouTube becomes more engaging

Through some significant changes in its comments component, YouTube becomes more engaging; maybe even kinder, more manageable – we hope. Let’s face it, the comments section of the world’s second largest search engine is a cesspool way more often than it should be. Perhaps only Twitter has more trolls and miscreants lurking about. But the […]

Online video leaving a strangled Vine?
Online video leaving a strangled Vine?

Is an ongoing burst of growth in the Genus Online Video leaving a strangled Vine? A data study published this week by a top influencer marketing firm, Markerly, suggests the Twitter-owned and pioneering social media video company, Vine, may indeed be withering. Wait…what? What’s Vine, you say? Yea, we kinda thought so. Bless their hearts, […]

Live stream with big girl pants on YouTube
Live stream with big girl pants on YouTube

Yup, no doubt live stream video is the latest bright, shiny object in digital marketing and soon you can live stream with big girl pants on YouTube. That’s right, the video giant will, as soon as it rolls out completely, give to every user the opportunity – at the press of a single button – […]

Video – live video – all over the social media
Video – live video – all over the social media

It’s video, video – live video – all over the social media. The social networks are going nutz with video, all scrambling to be all about video. That’s all well and good, of course, bright shiny objects being what they are but in our rush to video do we think about the effectiveness or purposeful […]

Dimensions of video – live, 360 & virtual reality
Dimensions of video – live, 360 & virtual reality

The dimensions of video – live, 360 & virtual reality – are vast and deep with potential for marketeers but we all need a bit more focus. The innovations for video are accelerating quickly even if the digital infrastructure and tools for most marketeers lag a bit behind. Oh, we’ll get there and will look […]

The use, utility & profit of Instagram
The use, utility & profit of Instagram

Of all the social networks, one has to be impressed by the use, utility & profit of Instagram. First, the profit – for the Facebook empire. Bloomberg reported earlier this week on an estimate provided by Credit Suisse Group AG which suggested Facebook will make over $3 billion off Instagram in 2016 alone, triple what […]

Facebook Live for the toy box or tool box?
Facebook Live for the toy box or tool box?

While everyone wet their pants two days ago over more LiveStream video on the Facebook, we have to ask: is the updated Facebook Live for the toy box or tool box? In a major announcement April 6, heralded all over the tech world as some quantum leap forward in the digital spaces, Facebook said it […]

LiveStream video and fleeting images
LiveStream video and fleeting images

LiveStream video and fleeting images are no doubt the sexy siren’s call of content marketing; the cool, the hip. And one has to admit, the whole idea has powerful allure. Think: never before in the history of communications have we been able to (potentially) show the world what’s right before our eyes in such an […]

YouTube steps up copyright monitoring
YouTube steps up copyright monitoring

YouTube steps up copyright monitoring and overview of take-down requests after a series of complaints about videos being removed without cause. The Google-owned video giant employs an automated system for removing videos for a variety of reasons, not the least of which is copyright infringement. And sometimes – critics would say way too often, lately […]