Smartphones are not televisions
Smartphones are not televisions

Smartphones are not televisions. That’s the message Facebook wants to share about the medium: smartphones are a whole new medium and advertisers should know, accept, plan and execute for the “new” medium. As if Marshall McLuhan now works for Facebook, the social giant issued a statement June 8 extolling advertisers to realize they may get…oh, […]

“Limitless” Snapchat changes its nature
“Limitless” Snapchat changes its nature

In a big update clearly designed to try to stay relevant in a struggle with Facebook & Instagram, “limitless” Snapchat changes its nature. Everyone’s favorite ephemeral social platform – the stock and trade of which has been its fleeting messages – has decided users can keep messages alive for as long as they please – […]

Instagram carousel takes images on a ride
Instagram carousel takes images on a ride

As a brand new feature in everyone’s favorite photo-sharing app Instagram carousel takes images on a ride. Could be it will also get Grammers used to swiping left to see Instagram advertising carousels, too. Call us cynical but, remember, we’ve been promised more Instagram advertising. Don’t get us wrong, like everyone else we love Instagram […]

Facebook – video – mobile: your digital world
Facebook – video – mobile: your digital world

Facebook – video – mobile: your digital world. Well, that’s what Facebook wants your digital world to be. The social network behemoth also wants to be on your TV all the time, too. At least that appears to be part of the goal of a series of video enhancements Facebook started rolling out last week […]

Messaging now on YouTube?
Messaging now on YouTube?

Google wants to try messaging now on YouTube? Oh hell, why not? Nearly all the major social platforms have messaging features. So many points of entry. So little time. But that hasn’t stopped Google from amplifying the already crowded text back-and-forth ecosystem by its test of a new messaging feature last week for Canadian YouTube […]

Instagram Live & disappearing – Turkeys for all
Instagram Live & disappearing – Turkeys for all

Instagram Live & disappearing – Turkeys for all just in time for Thanksgiving! So, Instagram has decided it needs to be even more ephemeral, as if it hadn’t copied Snapchat enough already. And it really needs to offer live video, just like Momma Facebook (and Twitter’s Persicope) but, gee, it can’t compete with Facebook Live […]

Is Instagram finally getting a little deeper?
Is Instagram finally getting a little deeper?

Is Instagram finally getting a little deeper? We can hope. There are encouraging signs. Actual live links in Instagram Stories? Well, some. The wildly popular and generally very useful Facebook-owned image sharing platform announced Nov. 10 it will begin experimenting “in some” Instagram Stories with live links. Instagram Stories are the quick and ephemeral new […]

Facebook beefed up call-to-action & Live
Facebook beefed up call-to-action & Live

Facebook beefed up call-to-action & Live features on Pages so businesses & organizations can get Facebooked a bit more easily. Specifically, the social network behemoth has made call-to-action buttons more useful and more prominent on the mobile version of pages. Businesses and organizations can now schedule Facebook Live videos to give fans, customers and supporters […]

Facebook video: um…not so much
Facebook video: um…not so much

Perhaps, in your private quiet thoughts, you’ve reasoned the same thing – Facebook video: um…not so much. Sure, it’s delightfully surprising when Facebook tells you in its Page Insights your videos garnered 55,000 views or more (or, for the big timers, millions). Turns out your instincts toward surprise might have been correct. Facebook admitted publicly […]