Your website doesn’t have to be Top 100
Your website doesn’t have to be Top 100

Your website doesn’t have to be Top 100. It just has to work for you, be effective for you and the mission of your business or organization. But it needs to be effective. Lord knows, websites of the 20th Century just don’t work any longer (even though many are still around). Websites even two or […]

(Lack of) speed kills…mobile
(Lack of) speed kills…mobile

(Lack of) speed kills…mobile. That’s right. A slowly responding mobile site or app will send visitors rocketing off to a faster destination. Speed kills on the highway but  on the information superhighway – particularly the all-important mobile lanes – it is sluggishness that will kill your digital marketing effort. “The average time it takes to […]

Google is now penalizing some sites with pop-ups
Google is now penalizing some sites with pop-ups

As promised back in the summer, Google is now penalizing some sites with pop-ups, those annoying ads or requests for newsletter sign-ups. Well, penalizing in search result pages – on mobile search requests – websites which automatically launch a pop-up upon landing. In other words, your website won’t get ranked very well (on the front […]

Mobile speed gets AMPed, says Google
Mobile speed gets AMPed, says Google

Mobile speed gets AMPed, says Google, in a report published Oct. 7 about the first year of its Accelerated Mobile Pages – AMP – Project. The basic idea behind AMP, an open-source project, is to build web pages which load quickly on mobile devices, where most of us are searching out content these days. Speed – […]

A 3-second website delay can cost big bucks
A 3-second website delay can cost big bucks

A 3-second website delay can cost big bucks. If your website loads slowly, on desktop or mobile, that delay hurts your business, hurts your bottom line. Research from The Aberdeen Group, published in August, shows 40 percent of all major website owners report visitors leaving after just three seconds if a website hasn’t loaded. The […]

Annoying pop-ups will hurt mobile sites
Annoying pop-ups will hurt mobile sites

Annoying pop-ups will hurt mobile sites in search results come January, Google announced August 23. If you or your webmaster are among those who insist on programming pop-ups into your mobile site which block the real content or pop-ups which users have to dismiss (X-out) before getting to your real content or which trick users […]

Does your website work for you?
Does your website work for you?

Does your website work for you? By that we mean: is your site doing it’s job (whatever job you want it to do)? Is it, for example, converting simple visits into some form of action? Is it selling your product? Is it bringing in new customers? Is it selling tickets to your events? Is it […]

Websites are now 25 years old!
Websites are now 25 years old!

It was easy to miss, amid all the holiday festivities and terror news but a silver jubilee was celebrated December 20: websites are now 25 years old! That is to say the very first website was created by World Wide Web creator Tim Berners-Lee on December 20, 1990 at CERN, the European Organization for Nuclear […]

WordPress 4.4 update is rolling out
WordPress 4.4 update is rolling out

The WordPress 4.4 update is rolling out and will hit your site soon if it hasn’t already. As one might imagine, rolling out an update to 76.5 million websites & blogs can take some time. You can also access the update on your own from your WordPress dashboard. Called, “Clifford,” the update features responsive images […]

Unpacking Google Search
Unpacking Google Search

Google graced us this week by drawing back the curtains a little into its almost mystical formulae for website visibility which helps us when unpacking Google Search. And yea, sure, it’s a nerdfest but it’s important to us nerds who want to achieve the most visibility for our clients’ online efforts and help them build […]