The social media R us!
Nearly all of us world-wide use at least one of the social networks. Almost 70 percent of Americans connect.
They are called the social media for a reason.
Well, let’s qualify that: nearly all of us who are online are using the social media on a regular monthly basis, according to GlobalWebIndex, a respected world-wide research company. (Over half the world’s population remains unconnected to the internet.)
“It’s now practically all (98%) online adults who are accessing social media on a monthly basis,” explained GWI in its Third Quarter 2016 Social Summary of social media activity. “Even among the oldest age group tracked by GWI (the 55-64s), it’s 93% who say they are engaging.”
The Pew Research Center tells us in it’s most recent data nearly 70 percent of all Americans ( that’s ALL Americans, not only the internet-connected subset) are engaging on at least one social network (typically Facebook) to connect with others, read news or entertain themselves.
“When Pew Research Center began tracking social media adoption in 2005, just 5% of American adults used at least one of these platforms,” explains Pew. “By 2011 that share had risen to half of all Americans, and today 69% of the public uses some type of social media.”
And, yes of course, it is Facebook which tends to draw first-time American social media users who, then, stick with it as their network of choice. Almost 60 percent of all Americans have a Facebook account. (If you’re doing the math, that’s roughly 188, 500,000 people. (Nearly 1.8 billion people world-wide are citizens of Facebookistan.)
And, yea sure, we think it’s just the young folks who stare at their screens all day but it’s “older” Americans, too, says Pew. Hey, what do they mean exactly by “older” Americans??!!!
“As more Americans have adopted social media, the social media user base has also grown more representative of the broader population,” says Pew. “Young adults were among the earliest social media adopters and continue to use these sites at high levels, but usage by older adults has increased in recent years.”
And while Facebook tends to be the most familiar and the gateway social network for many, Americans also use quite heavily the other top social networks as well: Twitter, Pinterest, Instagram, LinkedIn, YouTube.
And we visit, perhaps even engage, with the social media regularly.
“For many users, social media is part of their daily routine,” according to Pew. “Roughly three-quarters of Facebook users – and around half of Instagram users – visit these sites at least once a day.”
Here’s the Pew demographic breakdown of American social media use: