Many hours are spent in research and practical application trying to figure out the best time to post on social networks, which social networks and why.
With billions of people around the world using the social tools definitive answers remain elusive, a moving target at best.
Nappy Brown and, later, Ray Charles may have suggested the, "Night Time is the Right Time," but they weren't talking about social media.
Buffer is a wildly successful application and utility for posting on social networks, relaying content across the social InterWebzes and keeping track of multiple social accounts. Many of us enjoy increased effectiveness because of Buffer's unique qualities.
Buffer's Belle Beth Cooper added to the chorus of timing suggestions in a blog posted August 29th. Given Buffer's success, one must pay attention to the advice offered and we'll share some if it for you to ponder over this long holiday weekend (in the U.S.):
Engagement rates seem to be highest on Facebook, for example, on Thursdays and Fridays; 18 percent higher. Another study found engagement rates on the weekends to be 32 percent higher. Makes sense.
Also on Twitter, Cooper tells us, the engagement rate for brands is 17 percent higher on the weekends. But, at the same time, she pointed to a study by our friends at Argyle Social which suggests engagement rates on Twitter is 14 percent higher from brands on weekdays rather than weekends. Confused yet?
Retweets rates seem to be highest around 5 p.m. and click-through rates the highest between noon and 6 p.m. (Time zones applicable.)
Cooper points to a study by Twitter itself which suggests users working primarily off their mobile devices (which is just about all Twitter users) are 181 percent more likely to tweet during commutes to and from work and 119 percent more likely to tweet during work. (How we arrive and 181 and 119 percent, I'm not sure.)
Emails appear to be best received in the early morning hours and 23.63 percent of all emails are opened within the first hour of being received. And, for whatever reason, Thursdays seem to be the best day for email openings and click-through rates.
Blogs, it seems, are more often read in the mornings. (Good Morning!!) More men read blogs at night than women; Mondays are the highest traffic days for an average blog; 11am is usually the highest traffic hour for an average blog: Comments are usually highest on Saturdays and around 9am on most days; and blogs that post more than once per day have a higher chance of inbound links and more unique views.
All these observations and suggests are, of course, very general at best. Social media is not rocket science and precision remains a bit elusive. You need to find what works best for your, for your community and for those with whom you open to engage. With a little work and paying a little attention – perhaps, even, the help of learned professional (like those at Relevanza) – you can find success and greatly increase your horizons.
Be sure the read the complete Buffer Blog Post to learn more.