Watch – TV on Facebook
Watch – TV on Facebook

Watch – TV on Facebook. No, that isn’t an imperative sentence (although maybe Facebook wants it to be). Watch is TV on Facebook. Watch is Facebook’s latest gambit to become a full-blown entertainment and media company, growing beyond a mere social medium. Announced earlier this month, Watch will be quite literally television shows specifically posted […]

Facebook wants to keep you – on Facebook
Facebook wants to keep you – on Facebook

Facebook wants to keep you – on Facebook. And, bless its heart, it’s doing a pretty good job of becoming indispensable to your online life. Seriously, Facebook wants to be your internet – the whole thing, the entire WWW enchilada, online soup to online nuts, your digital alpha and omega, your reason for being…online. The […]

We can’t know you until you share
We can’t know you until you share

We can’t know you until you share. Or, more precisely, what you share. Because it’s not “who you know.” It’s “what you know” and what you know is your own story. Wait…what? The old paradigm of “who you know” probably still exists in some real-life circles but content trumps connections in this age of digital information […]

Online harassment: it’s who you know
Online harassment: it’s who you know

Online harassment: it’s who you know – at least that’s the suggestion from the most recent Pew Research Center survey. The survey’s data, published in mid-July, indicates nearly half of all American victims of online harassment actually know – as friends, acquaintances or family members – the person who is threatening them, trying to intimidate […]

Instagram Stories are cool but effective?
Instagram Stories are cool but effective?

Instagram Stories are cool but effective? Oh yea, they can be very effective, very useful. But they can also be colossal wastes of time and energy. Like so many tools of digital marketing the effectiveness tends to boil down to execution, preparation even. Instagram Stories just celebrated the milestone of acquiring 250 million daily users […]

Grandpa on the Facebook
Grandpa on the Facebook

Grandpa on the Facebook. “Oh no!,” exclaims nearly everyone in the family. “This can’t end well!” And, yet, get over it family. America’s older adults are increasingly connected to the digital world and actually learning how to use 21st Century digital technology. “Pew Research Center surveys find that seniors are also moving towards more digitally […]

Facebook will penalize slowly loading sites
Facebook will penalize slowly loading sites

Facebook will penalize slowly loading sites as it updates its News Feed algorithm to promote posts from modern, up-to-speed websites. In other words, if your mobile website is old, doesn’t load quickly – three seconds max – you can forget about getting much reach on the Facebook thingy. And, let’s face it, if you’re trying […]

Mobile marketing has to be quick!
Mobile marketing has to be quick!

Mobile marketing has to be quick! Driving digital consumers to your online storefront has to be fast and efficient; mobile sites have to load quickly; navigation, especially to that all-important “buy” button has to be quick. If not, you’re losing out. Google research suggests most digital consumers – that means smartphone consumers – will leave […]

Young shoppers are moved by social media
Young shoppers are moved by social media

Young shoppers are moved by social media, according to a recent study, with the youngest shoppers influenced most by the social channels. “More than 80% of Centennials and 74% of Millennials say social media influences their shopping, compared to only 58% of Generation X and 41% of Baby Boomers,” according to Yes Lifecycle Marketing, which surveyed 1,000 […]

It’s Facebook’s world, obviously
It’s Facebook’s world, obviously

It’s Facebook’s world, obviously, the rest of us…well, we’re just living in it. That company – which began as an ingenious little way for computer nerds to meet chicks on other college campuses – announced July 26 it now has 2 billion regular users (1.3 billion daily) and raked in $9.3 billion in revenue in […]