Google Maps as a commute assistant
Google Maps as a commute assistant

Long a valuable and useful navigation and search assistant, with an update rolling out just last week we now see Google Maps as a commute assistant. Well, for Android users, anyway. Google says the update will roll out to iOS and other systems’ users soon. Android users will have, no doubt, noticed the relatively small […]

Nearly every thing connected to the internet
Nearly every thing connected to the internet

It’s called, broadly, the Internet of Things (IoT) and by 2021 we may find it everywhere and nearly every thing connected to the internet. At least that’s the projected reality contained the the annual Ericcson Mobility Report for 2016, a comprehensive assessment of the mobile, digital world by one of the world’s largest companies working […]

Google Maps an even sharper tool
Google Maps an even sharper tool

An update to Google Maps and Google Earth, clearer satellite images and Map waypoints, should make Google Maps an even sharper tool for digital marketing. What? You’re not using Google Maps as part of your digital marketing toolbox? You should. But we’ll get back to that a few paragraphs on down. First, the news coming […]

All search is local and mobile
All search is local and mobile

To paraphrase Tip O’Neill, all search is local and mobile. Well nearly all of it, according to search and advertising giant Google. That’s why Google is moving to cash in with seriously updated Adwords and, even more importantly, new advertising on Google Maps. This is potentially a very big deal for businesses and, even, organizations […]

Google Maps as search engine
Google Maps as search engine

Sure, you use the app all the time often without even realizing or thinking about it but digital marketeers also need to think of Google Maps as search engine. Digital marketeers shouldn’t neglect the opportunity Google Maps offers to guide customers directly to a place of business or a nonprofit organization which is dependent, one […]

GPS doodles on a bicycle!
GPS doodles on a bicycle!

This may be the single nerdiest thing we’ve ever seen: GPS doodles on a bicycle! And it’s fantastic! Not kidding. Talk about using today’s technology to be creative. This Canadian cyclist, Stephen Lund, bikes around 1,500 kilometers each month (close to 1,000 miles). Impressive because he lives in Victoria, British Columbia – gets cold there). […]

Take Google Maps offline…offroad.
Take Google Maps offline…offroad.

You can now (or will as soon as you get the update) take Google Maps offline, which means, of course, you can also take it off road! Millions of us have become quite dependent on Google Maps for navigation or just information or search. It’s a very handy tool of the 21st Century. (Oh, and […]

Retrace your steps with Google Maps
Retrace your steps with Google Maps

Here’s something you may either like or something which may really freak you out: you can now retrace your steps with Google Maps. Yes, you read that correctly, Google is so efficient at tracking your personal information it has created a function in Google Maps which allows you (and only you, it swears, promise, pinky-swear) […]

Google shopping in-store, on your phone
Google shopping in-store, on your phone

Retail on your smartphone and who needs actual cash presents stores, restaurants and marketeers with a whole other level of Google shopping in-store, on your phone. Google is rolling out new initiatives this to bring another level to retail on the smartphone, all of which are (kinda) separate but clearly inter-related and clearly intended to […]

Instagram enhances its search and utility
Instagram enhances its search and utility

Instagram enhances its search and utility and, well, makes everyone’s favorite photo sharing app a little more useful in the overall online dynamic. With the update, Instagramers can search the 70 million daily uploads for trending topics (a la Twitter, GooglePlus & Daddy Facebook), more easily search hashtags and – this is cool – search […]