We can’t know you until you share
We can’t know you until you share

We can’t know you until you share. Or, more precisely, what you share. Because it’s not “who you know.” It’s “what you know” and what you know is your own story. Wait…what? The old paradigm of “who you know” probably still exists in some real-life circles but content trumps connections in this age of digital information […]

Instagram Stories are cool but effective?
Instagram Stories are cool but effective?

Instagram Stories are cool but effective? Oh yea, they can be very effective, very useful. But they can also be colossal wastes of time and energy. Like so many tools of digital marketing the effectiveness tends to boil down to execution, preparation even. Instagram Stories just celebrated the milestone of acquiring 250 million daily users […]

Facebook will penalize slowly loading sites
Facebook will penalize slowly loading sites

Facebook will penalize slowly loading sites as it updates its News Feed algorithm to promote posts from modern, up-to-speed websites. In other words, if your mobile website is old, doesn’t load quickly – three seconds max – you can forget about getting much reach on the Facebook thingy. And, let’s face it, if you’re trying […]

Mobile marketing has to be quick!
Mobile marketing has to be quick!

Mobile marketing has to be quick! Driving digital consumers to your online storefront has to be fast and efficient; mobile sites have to load quickly; navigation, especially to that all-important “buy” button has to be quick. If not, you’re losing out. Google research suggests most digital consumers – that means smartphone consumers – will leave […]

Young shoppers are moved by social media
Young shoppers are moved by social media

Young shoppers are moved by social media, according to a recent study, with the youngest shoppers influenced most by the social channels. “More than 80% of Centennials and 74% of Millennials say social media influences their shopping, compared to only 58% of Generation X and 41% of Baby Boomers,” according to Yes Lifecycle Marketing, which surveyed 1,000 […]

Businesses: manage your Instagram comments
Businesses: manage your Instagram comments

Businesses: manage your Instagram comments – well, soon, for all businesses and now for officially connected Marketing Partners. Everyone’s favorite image sharing platform has updated its API (application programming interface) giving Instagram users with a business account (again, soon for all; now for Marketing Partners), deeper access to metrics which will allow those businesses to […]

How ’bout some ads with your Messenger?
How ’bout some ads with your Messenger?

How ’bout some ads with your Messenger? Like Facebook’s Messenger? Hate it? Use it a lot? 1.2 billion people like it enough to use it regularly. Yea, well, just like (almost) anything else in Facebookistan, you’re gonna soon start seeing ads when you chat with others, send photos and videos, maybe give them a video […]

From PC to mobile at rapid speed
From PC to mobile at rapid speed

As our digital tools improve and mature, we are moving our online tasks from PC to mobile at rapid speed, according to some recent research. GlobalWorldIndex, a respected world-wide research firm, says its most recent surveys suggest internet users are now, for the first time, performing more digital tasks on mobile devices than they are […]

YouTube is enhancing its VR
YouTube is enhancing its VR

YouTube is enhancing its VR with a new format and, even, new cameras to bring even more depth and clarity to virtual reality. For any who may not yet know, virtual realty – VR for short – is immersive video which puts the viewer smack in the middle of the video being watched. Viewers find […]

Smartphones now dominate the web
Smartphones now dominate the web

Smartphones now dominate the web, according to a new study which finds over half the world’s population using one. Two-thirds of the world’s population uses a mobile phone of some kind and over half the web’s traffic flows from and to mobile devices. Those estimates and more are contained in a Digital in 2017 Global […]