900 billion hours on mobile apps
900 billion hours on mobile apps

As inhabitants of Earth’s digital world we spent 900 billion hours on mobile apps in 2016. That is to say, all of us connected to the internet – around 3.2 billion people – used our mobile apps for 900 billion hours last year – or on average we spent 281.25 hours out of last year […]

The paradox of a monolithic internet
The paradox of a monolithic internet

It was supposed to be the great leveler, a vast network of free-ranging bits and bytes but we could be facing the paradox of a monolithic internet. As more and more power and influence on the information superhighway – not to mention money – seemingly tends to coagulate in the hands of the relative few […]

The social media R us!
The social media R us!

The social media R us! Nearly all of us world-wide use at least one of the social networks. Almost 70 percent of Americans connect. They are called the social media for a reason. Well, let’s qualify that: nearly all of us who are online are using the social media on a regular monthly basis, according […]

Americans like online shopping – but trust? Meh.
Americans like online shopping – but trust? Meh.

Americans like online shopping – but trust? Meh. Americans like our online shopping nearly as much as does the rest of the world – but we like our traditional brick-and-mortar shops, too. Trust may seem more real to Americans in a physical store than online. That’s what the most recent survey results from the Pew […]

Shopping & watching & creating & listening
Shopping & watching & creating & listening

Shopping & watching & creating & listening – that’s what we do in the digital spaces. Digital marketing is at the core of all that activity. No matter how one wants to slice it, when online consumers (us – most people online all over the world) are active participants in the digital spaces. Nearly all […]

How will consumers find us online in 2017?
How will consumers find us online in 2017?

How will consumers find us online in 2017? That’s the question most digital marketeers will want answered as we plow ahead into the new year. And, sure, there are niches and corners and special consumer audiences here and there (all over, actually) but one simple truth which can’t be ignored is this one: search. Most […]

Is your mobile effort working for you?
Is your mobile effort working for you?

Is your mobile effort working for you? Is your effort to reach customers and supporters effective with the mobile tools you use? Have you even realized, yet, you need to be gearing your digital marketing efforts toward mobile devices? So, what’s a marketeer to do? Quick answer: mobile. Longer answer: mobile. And the final answer […]

Most Americans are hesitant to learn new digital skills
Most Americans are hesitant to learn new digital skills

Most Americans are hesitant to learn new digital skills, according to a survey conducted and published by the Pew Research Center. Specifically, the Pew Study – published in September – found 52 percent of all Americans surveyed are “relatively resistant” to learning new skills needed to advance personal growth or understanding in the digital age. […]

The family that’s plugged in together stays together
The family that’s plugged in together stays together

The family that’s plugged in together stays together. Wait…what? Well, okay, perhaps it’s more accurate to say families which talk openly about internet screen time are most likely “to raise media savvy kids and good digital citizens.” (But that’s too many words for a good headline.) At least that’s the suggestion of a new study […]