Surf the internet faster on U.S. coasts
Surf the internet faster on U.S. coasts

Broadband users can surf the internet faster on U.S. coasts than in middle America, according to a new report on connectivity speeds. What this means is residents of the American Midwest, the Great Plains, some parts of the South, the western mountain states tend to have slower internet speeds than residents of the U.S. East […]

Maybe 15% of your Twitter luv comes from bots
Maybe 15% of your Twitter luv comes from bots

Maybe 15% of your Twitter luv comes from bots. This according to a new research project conducted jointly by the University of Southern California and Indiana University. “We classified nearly 14 (million) accounts using our system and inferred the optimal threshold scores that separate human and bot accounts for several models with different mixes of […]

(Lack of) speed kills…mobile
(Lack of) speed kills…mobile

(Lack of) speed kills…mobile. That’s right. A slowly responding mobile site or app will send visitors rocketing off to a faster destination. Speed kills on the highway but ¬†on the information superhighway – particularly the all-important mobile lanes – it is sluggishness that will kill your digital marketing effort. “The average time it takes to […]

900 billion hours on mobile apps
900 billion hours on mobile apps

As inhabitants of Earth’s digital world we spent 900 billion hours on mobile apps in 2016. That is to say, all of us connected to the internet – around 3.2 billion people – used our mobile apps for 900 billion hours last year – or on average we spent 281.25 hours out of last year […]

The paradox of a monolithic internet
The paradox of a monolithic internet

It was supposed to be the great leveler, a vast network of free-ranging bits and bytes but we could be facing the paradox of a monolithic internet. As more and more power and influence on the information superhighway – not to mention money – seemingly tends to coagulate in the hands of the relative few […]

The social media R us!
The social media R us!

The social media R us! Nearly all of us world-wide use at least one of the social networks. Almost 70 percent of Americans connect. They are called the social media for a reason. Well, let’s qualify that: nearly all of us who are online are using the social media on a regular monthly basis, according […]

Americans like online shopping – but trust? Meh.
Americans like online shopping – but trust? Meh.

Americans like online shopping – but trust? Meh. Americans like our online shopping nearly as much as does the rest of the world – but we like our traditional brick-and-mortar shops, too. Trust may seem more real to Americans in a physical store than online. That’s what the most recent survey results from the Pew […]

Shopping & watching & creating & listening
Shopping & watching & creating & listening

Shopping & watching & creating & listening – that’s what we do in the digital spaces. Digital marketing is at the core of all that activity. No matter how one wants to slice it, when online consumers (us – most people online all over the world) are active participants in the digital spaces. Nearly all […]

How will consumers find us online in 2017?
How will consumers find us online in 2017?

How will consumers find us online in 2017? That’s the question most digital marketeers will want answered as we plow ahead into the new year. And, sure, there are niches and corners and special consumer audiences here and there (all over, actually) but one simple truth which can’t be ignored is this one: search. Most […]