More news more often now on mobile
More news more often now on mobile

More Americans are getting more news more often now on mobile than ever before and a stark difference has developed about the watchdog role of journalists. The Pew Research Center published May 10 the results of its latest online survey of internet-connected Americans who participate regularly in the center’s American Trends Panel. “Nearly half of […]

The news is mobile for most of us
The news is mobile for most of us

The news is mobile for most of us. To be precise, nearly 60 percent of us now get our news from our smartphones. The figures come from GlobalWebIndex and also suggest it’s internet users in the first half-century of their lives who tend to get the most news from their smartphones and more males than […]

Facebook rules the app world
Facebook rules the app world

Facebook rules the app world. The top four most frequently downloaded apps in the first quarter of 2017 belong to the behemoth social network. Ah, hell, why are we still calling it just a social network? We all know by now Facebook wants to be your only portal to the digital world. And unless you’ve […]

Time to rethink passwords
Time to rethink passwords

It’s time to rethink passwords – past time, really. The way we’ve been thinking about internet passwords is all wrong and it’s time to seriously evolve the way we keep our online data world secure. At least that’s what a U.S. government committee of nerds suggested March 31 when it issued a draft of new […]

Disabled Americans aren’t reaching the online world
Disabled Americans aren’t reaching the online world

Disabled Americans aren’t reaching the online world nearly as much as Americans who live without a disability. It’s another chasm in the digital divide, according to survey results published by the Pew Research Center. “Disabled Americans are about three times as likely as those without a disability to say they never go online (23% vs. […]

If you’re not mobile you’re standing still
If you’re not mobile you’re standing still

If you’re not mobile you’re standing still. If your digital marketing is not focused on mobile devices, you aren’t moving anywhere. You’re not advancing. Let’s face reality here. The most frequent way people access the internet today is on a mobile device; a smartphone, a tablet, often both; often at the same time. “In a […]

U.S. digital advertising in 2017: $83 billion
U.S. digital advertising in 2017: $83 billion

U.S. digital advertising in 2017: $83 billion. At least that’s the number predicted earlier this month by eMarketer, the respected market research company, which also pointed out the figure will take into account a nearly 16 percent increase in digital ad spend over 2016. The numbers are important because the U.S. digital ad market is […]

Surf the internet faster on U.S. coasts
Surf the internet faster on U.S. coasts

Broadband users can surf the internet faster on U.S. coasts than in middle America, according to a new report on connectivity speeds. What this means is residents of the American Midwest, the Great Plains, some parts of the South, the western mountain states tend to have slower internet speeds than residents of the U.S. East […]

Maybe 15% of your Twitter luv comes from bots
Maybe 15% of your Twitter luv comes from bots

Maybe 15% of your Twitter luv comes from bots. This according to a new research project conducted jointly by the University of Southern California and Indiana University. “We classified nearly 14 (million) accounts using our system and inferred the optimal threshold scores that separate human and bot accounts for several models with different mixes of […]

(Lack of) speed kills…mobile
(Lack of) speed kills…mobile

(Lack of) speed kills…mobile. That’s right. A slowly responding mobile site or app will send visitors rocketing off to a faster destination. Speed kills on the highway but ¬†on the information superhighway – particularly the all-important mobile lanes – it is sluggishness that will kill your digital marketing effort. “The average time it takes to […]