(Lack of) speed kills…mobile
(Lack of) speed kills…mobile

(Lack of) speed kills…mobile. That’s right. A slowly responding mobile site or app will send visitors rocketing off to a faster destination. Speed kills on the highway but  on the information superhighway – particularly the all-important mobile lanes – it is sluggishness that will kill your digital marketing effort. “The average time it takes to […]

Google Maps as a commute assistant
Google Maps as a commute assistant

Long a valuable and useful navigation and search assistant, with an update rolling out just last week we now see Google Maps as a commute assistant. Well, for Android users, anyway. Google says the update will roll out to iOS and other systems’ users soon. Android users will have, no doubt, noticed the relatively small […]

Search offline now and get results
Search offline now and get results

You can search offline now and get results (with Android) when your phone reconnects to the WWW and that is a big deal for digital marketing. Google started rolling out the new feature last week. “Whether you’re a commuter reading the news with a spotty network, a farmer looking up crop prices with no service […]

Google is now penalizing some sites with pop-ups
Google is now penalizing some sites with pop-ups

As promised back in the summer, Google is now penalizing some sites with pop-ups, those annoying ads or requests for newsletter sign-ups. Well, penalizing in search result pages – on mobile search requests – websites which automatically launch a pop-up upon landing. In other words, your website won’t get ranked very well (on the front […]

Shopping & watching & creating & listening
Shopping & watching & creating & listening

Shopping & watching & creating & listening – that’s what we do in the digital spaces. Digital marketing is at the core of all that activity. No matter how one wants to slice it, when online consumers (us – most people online all over the world) are active participants in the digital spaces. Nearly all […]

To be found online you must be mobile
To be found online you must be mobile

To be found online you must be mobile. That is the truth of today’s search results as Google continues rolling out its mobile-first indexing in search query results. And, oh by the way, if new customers or supporters are going to find you they are going to find you in search queries. What all this […]

How will consumers find us online in 2017?
How will consumers find us online in 2017?

How will consumers find us online in 2017? That’s the question most digital marketeers will want answered as we plow ahead into the new year. And, sure, there are niches and corners and special consumer audiences here and there (all over, actually) but one simple truth which can’t be ignored is this one: search. Most […]

Search Twitter now and gain relevance
Search Twitter now and gain relevance

Be hip, search Twitter now and gain relevance. After months of testing, Twitter is rolling out an update to its search function which will alter results from chronological order to what its algorithm suggests are the most relevant tweets about the subject searched. Got that? Sure, users have long been able to see search results […]

Is your mobile effort working for you?
Is your mobile effort working for you?

Is your mobile effort working for you? Is your effort to reach customers and supporters effective with the mobile tools you use? Have you even realized, yet, you need to be gearing your digital marketing efforts toward mobile devices? So, what’s a marketeer to do? Quick answer: mobile. Longer answer: mobile. And the final answer […]

You’ve been warned: go mobile or go home!
You’ve been warned: go mobile or go home!

You’ve been warned: go mobile or go home! If, for some reason, you haven’t picked up on the quantum leap taking place – right now and in the future – in the digital spaces you really need to pay attention and change your online marketing approach to a mobile approach. That is, every digital marketing […]