Google’s AMP now load twice as quickly
Google’s AMP now load twice as quickly

Among the many platform additions and advanced announced last week at Google’s annual I/O Conference, one stands out for digital marketeers: AMP now load twice as quickly. AMP is Google’s Accelerated Mobile Pages Project and it’s important for digital marketeers because consumers are notoriously impatient with slow-loading mobile pages and will move on to some […]

Google Search as an events concierge
Google Search as an events concierge

Taking a page from Facebook’s enormously successful Events feature, the ubiquitous pocket oracle is beefing up Google Search as an events concierge. Now that our smartphones are in common use as personal assistants we’ve become accustomed to reaching for them to find upcoming entertainment and events, especially as weekends approach. Most entertainment venues have long […]

Google goes Pinterest with shopping images
Google goes Pinterest with shopping images

Google goes Pinterest with shopping images by turning some  search results – only a few for right now – into clickable links for direct purchases. The new feature, which started rolling out last week to mobile searches and the Android search app, will enable shoppers to find in images which pop up in search result pages […]

If you’re not mobile you’re standing still
If you’re not mobile you’re standing still

If you’re not mobile you’re standing still. If your digital marketing is not focused on mobile devices, you aren’t moving anywhere. You’re not advancing. Let’s face reality here. The most frequent way people access the internet today is on a mobile device; a smartphone, a tablet, often both; often at the same time. “In a […]

(Lack of) speed kills…mobile
(Lack of) speed kills…mobile

(Lack of) speed kills…mobile. That’s right. A slowly responding mobile site or app will send visitors rocketing off to a faster destination. Speed kills on the highway but  on the information superhighway – particularly the all-important mobile lanes – it is sluggishness that will kill your digital marketing effort. “The average time it takes to […]

Google Maps as a commute assistant
Google Maps as a commute assistant

Long a valuable and useful navigation and search assistant, with an update rolling out just last week we now see Google Maps as a commute assistant. Well, for Android users, anyway. Google says the update will roll out to iOS and other systems’ users soon. Android users will have, no doubt, noticed the relatively small […]

Search offline now and get results
Search offline now and get results

You can search offline now and get results (with Android) when your phone reconnects to the WWW and that is a big deal for digital marketing. Google started rolling out the new feature last week. “Whether you’re a commuter reading the news with a spotty network, a farmer looking up crop prices with no service […]

Google is now penalizing some sites with pop-ups
Google is now penalizing some sites with pop-ups

As promised back in the summer, Google is now penalizing some sites with pop-ups, those annoying ads or requests for newsletter sign-ups. Well, penalizing in search result pages – on mobile search requests – websites which automatically launch a pop-up upon landing. In other words, your website won’t get ranked very well (on the front […]

Shopping & watching & creating & listening
Shopping & watching & creating & listening

Shopping & watching & creating & listening – that’s what we do in the digital spaces. Digital marketing is at the core of all that activity. No matter how one wants to slice it, when online consumers (us – most people online all over the world) are active participants in the digital spaces. Nearly all […]

To be found online you must be mobile
To be found online you must be mobile

To be found online you must be mobile. That is the truth of today’s search results as Google continues rolling out its mobile-first indexing in search query results. And, oh by the way, if new customers or supporters are going to find you they are going to find you in search queries. What all this […]