Compassion can be engaging in the digital spaces
Compassion can be engaging in the digital spaces

Compassion can be engaging in the digital spaces and maybe even transfer to the real world, building a better world with xocial. No, that’s not a typo. xocial is an app, a site (pronounced, “social”), dedicated to making compassion a digitally interactive pursuit, competitive even, where good works and empathy, genuine acts of kindness and […]

Facebook is a media company
Facebook is a media company

No matter if it likes to admit it or not, Facebook is a media company and, perhaps, its new Journalism Project will help it and its users understand that. The social media giant announced its new Journalism Project on January 11 and promised, among other points, it will be “collaborating with news organizations to develop […]

Americans like online shopping – but trust? Meh.
Americans like online shopping – but trust? Meh.

Americans like online shopping – but trust? Meh. Americans like our online shopping nearly as much as does the rest of the world – but we like our traditional brick-and-mortar shops, too. Trust may seem more real to Americans in a physical store than online. That’s what the most recent survey results from the Pew […]

Shopping & watching & creating & listening
Shopping & watching & creating & listening

Shopping & watching & creating & listening – that’s what we do in the digital spaces. Digital marketing is at the core of all that activity. No matter how one wants to slice it, when online consumers (us – most people online all over the world) are active participants in the digital spaces. Nearly all […]

To be found online you must be mobile
To be found online you must be mobile

To be found online you must be mobile. That is the truth of today’s search results as Google continues rolling out its mobile-first indexing in search query results. And, oh by the way, if new customers or supporters are going to find you they are going to find you in search queries. What all this […]

How will consumers find us online in 2017?
How will consumers find us online in 2017?

How will consumers find us online in 2017? That’s the question most digital marketeers will want answered as we plow ahead into the new year. And, sure, there are niches and corners and special consumer audiences here and there (all over, actually) but one simple truth which can’t be ignored is this one: search. Most […]

Resolution 2017: be authentic in your digital marketing
Resolution 2017: be authentic in your digital marketing

So, here’s a good New Year Resolution 2017: be authentic in your digital marketing. When asked for advice we typically answer, “be authentic.” Be authentic online, in your content marketing. Content Marketing is just a somewhat more expensive-sounding way of saying, “share your story.” Yea, sure, we know…it’s a core principle of Relevanza but on […]

Pauli-Haack shares her predictions for 2017
Pauli-Haack shares her predictions for 2017

Relevanza’s Birgit Pauli-Haack shares her predictions for 2017 and what digital marketing may look like next year with a world panel of experts at Brand24. Included on the panel of experts assembled by Brand24, a social media monitoring and analytics platform, are some of the world’s leading digital marketeers. “Facebook Pages will increase their effectiveness, […]