Navigation & jamz: Waze & Spotify
Navigation & jamz: Waze & Spotify

On the road again with navigation & jamz: Waze & Spotify are teaming up to link apps and work your tunes into your turns. Talk about a convenient and useful marriage of apps! “With no interruptions, you can navigate to your destination right within the Spotify app allowing you to still listen to all of […]

Google Hangouts gets down to business
Google Hangouts gets down to business

Google Hangouts gets down to business with renewed life as an enterprise venture for video conferencing and, sure, digital marketing presentations. Hangouts, Google’s long-standing video and texting platform – before any of that was the rage (back in 2013) – has always been easy to use, if not always reliable or without dreaded glitches. But […]

(Lack of) speed kills…mobile
(Lack of) speed kills…mobile

(Lack of) speed kills…mobile. That’s right. A slowly responding mobile site or app will send visitors rocketing off to a faster destination. Speed kills on the highway but  on the information superhighway – particularly the all-important mobile lanes – it is sluggishness that will kill your digital marketing effort. “The average time it takes to […]

Publishing news to the social media is not paying off
Publishing news to the social media is not paying off

Publishing news to the social media is not paying off – at least, not for major news and information organizations; at least it didn’t last year. A report published last month by Digital Content Next (DCN), a firm which specializes in monitoring online premium publishing, suggests traditional news and information publishers are not quite earning the […]

Google Maps as a commute assistant
Google Maps as a commute assistant

Long a valuable and useful navigation and search assistant, with an update rolling out just last week we now see Google Maps as a commute assistant. Well, for Android users, anyway. Google says the update will roll out to iOS and other systems’ users soon. Android users will have, no doubt, noticed the relatively small […]

Is social television next for Facebook?
Is social television next for Facebook?

Is social television next for Facebook? Or, maybe, just good ol’ television. One could certainly draw that inference judging from comments made February 1 by Facebook founder Mark Zuckerberg during the company’s Fourth Quarter 2016 earnings announcement. More video, he suggested, longer form video, more original video and original content. Hmmm, sounds like Netflix or […]

The app of my eye is changing before it
The app of my eye is changing before it

The app of my eye is changing before it – instant apps, that is; but certainly not like instant grits or oatmeal. Announced last spring at Google I/O, the internet overlord has begun a limited test of its new Android Instant Apps technology and if all goes according to plan the whole app ecosystem will […]

Search offline now and get results
Search offline now and get results

You can search offline now and get results (with Android) when your phone reconnects to the WWW and that is a big deal for digital marketing. Google started rolling out the new feature last week. “Whether you’re a commuter reading the news with a spotty network, a farmer looking up crop prices with no service […]

Compassion can be engaging in the digital spaces
Compassion can be engaging in the digital spaces

Compassion can be engaging in the digital spaces and maybe even transfer to the real world, building a better world with xocial. No, that’s not a typo. xocial is an app, a site (pronounced, “social”), dedicated to making compassion a digitally interactive pursuit, competitive even, where good works and empathy, genuine acts of kindness and […]

Google is now penalizing some sites with pop-ups
Google is now penalizing some sites with pop-ups

As promised back in the summer, Google is now penalizing some sites with pop-ups, those annoying ads or requests for newsletter sign-ups. Well, penalizing in search result pages – on mobile search requests – websites which automatically launch a pop-up upon landing. In other words, your website won’t get ranked very well (on the front […]