900 billion hours on mobile apps
900 billion hours on mobile apps

As inhabitants of Earth’s digital world we spent 900 billion hours on mobile apps in 2016. That is to say, all of us connected to the internet – around 3.2 billion people – used our mobile apps for 900 billion hours last year – or on average we spent 281.25 hours out of last year […]

Are you good bot or a bad bot?
Are you good bot or a bad bot?

Are you a good bot or a bad bot? We’re talking to you: the majority of internet traffic now originating from bots. You can’t respond? Aren’t you a bot? The latest report from web security and research firm Imperva suggests that – once again – over half the internet traffic today comes from bots. More […]

Publishing news to the social media is not paying off
Publishing news to the social media is not paying off

Publishing news to the social media is not paying off – at least, not for major news and information organizations; at least it didn’t last year. A report published last month by┬áDigital Content Next (DCN), a firm which specializes in monitoring online premium publishing, suggests traditional news and information publishers are not quite earning the […]

The paradox of a monolithic internet
The paradox of a monolithic internet

It was supposed to be the great leveler, a vast network of free-ranging bits and bytes but we could be facing the paradox of a monolithic internet. As more and more power and influence on the information superhighway – not to mention money – seemingly tends to coagulate in the hands of the relative few […]

Are trolls & bots going to destroy Twitter?
Are trolls & bots going to destroy Twitter?

Are trolls & bots going to destroy Twitter? Twitter is afraid they might and it’s imposing – yet again – new measures to keep them at bay. Everyone’s favorite micro-blog announced February 7 it is rolling out its toughest tools yet to limit the ability of trolls to abuse other Twitter users. Measures taken in […]

The social media R us!
The social media R us!

The social media R us! Nearly all of us world-wide use at least one of the social networks. Almost 70 percent of Americans connect. They are called the social media for a reason. Well, let’s qualify that: nearly all of us who are online are using the social media on a regular monthly basis, according […]

Facebook Trending feature may become a better guide
Facebook Trending feature may become a better guide

Further acknowledging its role as a media company, the Facebook Trending feature may become a better guide to genuine, legitimate news. It’s a relatively small part of the Facebook real estate as users go daily to the site or app but it’s an important one. Admit it, we all look at Trending to see what […]

Americans like online shopping – but trust? Meh.
Americans like online shopping – but trust? Meh.

Americans like online shopping – but trust? Meh. Americans like our online shopping nearly as much as does the rest of the world – but we like our traditional brick-and-mortar shops, too. Trust may seem more real to Americans in a physical store than online. That’s what the most recent survey results from the Pew […]

Shopping & watching & creating & listening
Shopping & watching & creating & listening

Shopping & watching & creating & listening – that’s what we do in the digital spaces. Digital marketing is at the core of all that activity. No matter how one wants to slice it, when online consumers (us – most people online all over the world) are active participants in the digital spaces. Nearly all […]