Clearly, Tumblr wants to be GIF HQ.
Following up its rollout earlier this month of its very own GIF search engine (not making this up) everyone’s favorite anything-goes place to blog announced its now created Tumblr TV:
“How? Browse over to tumblr.com/tv. Never touch your computer again, because now it’s perfect forever. Or search for something and watch TUMBLR TV of whatever that something is. You’ll figure it out.
Why? This is the ’90s, baby! Anything goes!
Note: It’s not really television, of course, because Andy of Mayberry is not on it. What it is, we suppose, is the GIFarama of all time. A GIFapalooza. All GIFs, all the time. I want my…I want my…I want my GIF TV. Maybe it will replace Gifphy. Or give it some animated competition.
The obvious question is, “why?” The Tumblr staff says it’s because GIFs have replaced written language. Sure, sure, GIFs can be very clever and sometimes even help emphasis a point (conveyed originally in written language) but much of the time they can be one of those wonderfully useless complete wastes of time we so often delightfully encounter on the Internetzez.
Kinda like Twitter investing so much time and energy lately in emoji. Whiskey Tango Foxtrot.
But, really, Tumblr might have missed some opportunities here. We understand 239 million blogs on Tumblr is not enough and 80 million daily posts only adds a drop in the bucket each day to the more than 112 billion posts already on the network. Tumblr sees the need for more engagement. But users can’t save the GIFs found on Tumblr TV. We can only watch. We can’t share them to other networks, either.
Oh, well. Perhaps some day.