Twitter customer service is on the spot.
Twitter beefed up its customer service tools for companies and organizations to provide the location of customers – if the customers choose – and better map a response for additional help.
Twitter has long been a valuable customer service opportunity for companies serious about customer service, providing immediate response to complaints or questions or any other help for which customers may ask. If a company or, even, nonprofit organization is sharp and on-the-ball it will dedicate staff to digital customer service and Twitter makes that response immediate, which is a big deal for customer satisfaction, brand loyalty and general good will. A few staff members monitoring a company’s Twitter feed can make a big difference to customer loyalty and repeat business, brand ambassadorship.
With this latest update, rolled out April 3, companies can use the location of a customer service request to direct the consumer to his or her nearest store for additional help or any other creative use of service to consumers.
Starting today, businesses can request and share locations when engaging with people in Direct Messages. https://t.co/rpYndqWfQw
— Twitter Marketing (@TwitterMktg) April 3, 2017
“For many businesses, delivering a great customer experience depends on understanding location for context — whether to engage with a location-aware bot or to get better customer service,” posted Twitter in its announcement of the new location tool. “For example, TGI Fridays has made it quick and easy to find a local store from which to place an order or make a reservation using Direct Messages.
“Helping people find a location nearby makes perfect sense for brick-and-mortar businesses. Wingstop also offers similar functionality in Direct Messages. Now that businesses can easily incorporate location sharing into their customer experiences, expect to see other innovative location-aware use cases in Direct Messages.”
The Twitter location tool comes after Facebook announced denizens of Facebookistan can also pinpoint their location for friends to see. The Facebook location alert lasts only an hour, however. The Twitter tool will presumably remain in the Twitter DM queue until its dealt with, deleted or whatever.
And for those paranoid about sharing precise location with the “likes” of Facebook and Twitter – yea, we get that – both major social platforms promise the users are in complete control of the decision to pinpoint a location. Or not. Yea, sure.
On the other hand, social media users can now really mess with friends by giving them a location, asking them to stop by and, then, moving on to a new spot before the friend arrives. Hahahaha! That could go on for days with the most gullible (or needy) friends!
Android now world’s No. 1 operating system
Android just eclipsed Windows as the world’s most used operating system, according to a report from StatCounter, a major analytics firm and tracker of such trivia. (It’s not really trivial at all.)
That’s significant and speaks to a number of WWW evolutionary steps because it marks the first time Windows has not been the world’s most frequently used operating system.
“This is a milestone in technology history and the end of an era,” commented Aodhan Cullen, CEO, StatCounter. “It marks the end of Microsoft’s leadership worldwide of the OS market which it has held since the 1980s. It also represents a major breakthrough for Android which held just 2.4% of global internet usage share only five years ago.”
Specifically, said the company, the Android operating system carved out in March a 37.93 percent share of all WWW access, topping the Windows 37.91 percent share of the WWW access market in March.
The figures represent, among many other evolutionary aspects of internet use around the globe, the rise of mobile devices – smartphones primarily – as our most frequently used tool for jumping on the web.
Of course, Windows still dominates operating system use among the shrinking number of desktop and laptop internet users with an 84 percent share of that market.
Here’s the StatCounter graph, if you care: (but it does show the steady decline of Windows user and the equally steady include of Android)