Certainly is plenty of chatter about Twitter along the InterWebz, these days; all of it generated by the platform's seemingly rapid expansion of possibilities for utility along the social spaces.
(Ha! Remember when it was a big deal that Tweets could actually be expanded past 140 characters?)
Twitter was reported to be making some big announcement on ABC's "Good Morning, America" television show. Presumption was it would formally announce its new music app, which everyone knows about already, anyway.
Twitter is also reported to be in talks with Viacom (CBS) and Comcast (NBC-Universal) to provide TV clips along with ads on the platform.
Fortune Magazine suggests Twitter is moving to become a "multimedia powerhouse" and wonders aloud if the moves will be enough to provide it with adequate ad revenue.
The platforms will need to make some moves to maintain its singular place hold for immediacy because GooglePlus demonstrated in the wake of the Boston Marathon bombing it could be just as quick and just as relevant as Twitter.
Twitter's expansion of its Vine app – specifically allowing Vine videos to be embedded in other platforms – was a huge leap forward.
But, perhaps, even more important than any of this is Twitter's move to allow advertisers to key in on specific words spread over the Twitscape.
"Twitter previously used the content of tweets to fill out its interest graph for advertisers, but this update brings laser targeting based on the topics that you tweet about to the product," reports TheNextWeb. "Twitter uses the example of a person who tweets about enjoying an album from a band. A local venue could use a combination of Twitter’s location-based targets along with a keyword tuned to that band to pop an ad with a link to buy tickets to that band into the user’s timeline as a Promoted Tweet."
"This is an important new capability – especially for those advertisers looking for signals of intent – because it lets marketers reach users at the right moment, in the right context," explains the Twitter blog.
Hum…yea…this move could represent a quantum shift in the way social media advertisers spend dollars.